Supplement format is no longer just a dosage form, said TSI Group in a February 2026 blog post—it’s now a consumer experience. Consumer preference for supplements, while once dominated by pill formats, is now fragmented across oral strips, functional gums, stick packs, shots, chewables, powders, and RTD beverages.
Consumers, according to TSI Group, are no longer choosing supplements based on ingredients—they’re choosing supplements based on sensory enjoyment and ease of use. In other words, “simplification is winning.”
TSI Group also notes that efficacy and bioavailability are under consumer scrutiny, as consumers become more aware of differences between formats and stability challenges. Consumers are smarter than ever before, and they’re discerning. As consumers’ wants and needs become more complex, formulators and retailers alike will need to keep up.
To read the full blog article, visit https://tsigroupltd.com/the-next-wave-of-supplement-innovation/.
