[Extra! Extra!] Consumers Look for a Supplement ‘Experience,’ According to TSI Group

Supplement format is no longer just a dosage form, said TSI Group in a February 2026 blog post—it’s now a consumer experience. Consumer preference for supplements, while once dominated by pill formats, is now fragmented across oral strips, functional gums, stick packs, shots, chewables, powders, and RTD beverages. Consumers, according to TSI Group, are no ...