Features
New Twists on Sports Nutrition
Manufacturers are adding surprising ingredients to the mix of high-level, clean label sport nutrition products. Sports nutrition has been a category dominated by products meant for the serious athlete. However, in recent years the category has shifted from exclusively serving the serious athlete to category growth driven by recreational athletes looking to improve their overall ...
Weighty Reminders
The desire and/or need to slim down remains a significant priority for millions of Americans who increasingly turn to health food retailers to help them succeed. There is only one category of dietary supplements that address both health and vanity. The weight loss supplement industry has seen a substantial increase in popularity and revenues over ...
Skincare Perfectionists
The future of skincare products emphasizes natural, safer ingredients and formulations with scientifically proven results. The ranks of educated and discriminating natural skincare consumers are throwing out their department store potions in favor of safe, natural and results-driven products. Highly trained and informed retailers help them select products that meet their sophisticated needs. Regardless of ...
A New Wave of Supplements
More gluten- and allergen-free options are being launched to not only cater to consumers with celiac or food allergies—but to provide a higher level of clean safety than ever. Did you know there are people who can touch a poison ivy plant and not suffer from horrific itching? That’s because the itch response is an ...
Stressing the Issue
Stress is a part of life—unavoidable and sometimes needed. Yet, too much of it can be debilitating, which can often trigger a reaction—anxiety. National Public Radio’s partners at the Robert Wood Johnson Foundation and the Harvard School of Public Health found that one in every four Americans have combated a significant amount of stress over ...
Gut Response
The market for digestive health supplements grows as savvy consumers seek more than relief from symptoms. Increasingly sophisticated consumers are looking for realistic solutions instead of panacea for their digestive complaints. Manufacturers, ingredient suppliers and retailers welcome the opportunity to educate their audiences on ensuring good gut health by understanding the root causes and risks ...
Hale and Hearty!
The cardiovascular support category is teeming with new entrants based on research; here’s how to rev it up without skipping a beat. February may be American Heart Month—but truth is, everyone should be aware of their cardiovascular system every single day. And apparently, savvy health-oriented Americans have received that message; the category is quite exhilarating. ...
Envisioning a Brighter Future
As age and technology affect our eyes, proactive measures to maintain vision health become increasingly more important. Vision loss causes a substantial social and economic toll for millions of people including significant suffering, disability, loss of productivity and diminished quality of life, according to the Centers for Disease Control (CDC). The CDC also stated that, ...
Women, Health and Supplements
Both Millennial and Boomer women will continue to drive supplement sales—many within the same categories of supplements, but for different health concerns. The state of the market for women’s health supplements is very healthy, primarily because the core supplement shoppers are woman. According to Stacey Gillespie, director of product marketing with New Hampshire-based MegaFood, “In ...
Botanical Outlook 2016
The supplement industry focuses on its commitment to consumers. There is rarely, if ever, a good thing that doesn’t take a hit. Such is the case with botanical supplements, used globally in some form for several thousand years to help bolster human wellness. From chewing leaves, to decoctions and teas, to solid-dose forms with precise ...
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