Features
Bone and Joint Supplements—Not Just for Seniors
Manufacturers and retailers agree that the bone and joint supplement market is starting to skew to younger populations interested in prevention, not treatment. Bone and joint health is a concern for older people and they have kept the market brisk. But in recent years, younger generations have taken the reins. Their fervor for prevention and ...
A Clear Vision
An aging population, increased screen usage and unhealthy lifestyle choices set the stage for a growing vision support supplement market. Staring at screens, smoking, an unhealthy diet and even obesity all take their toll on our eyesight. But along with taking on a healthier lifestyle, there are other natural ways to help protect vision, and ...
Mounting a Lasting Defense
Linking vitamin C with immune support, and thinking of immune-support during cold/flu season is a start, but consumers should consider integrative supplement tools to bolster immune function all year long. As we know, the immune system and the various biochemicals comprised within work tirelessly to achieve and maintain homeostasis, but can be vulnerable at any ...
Ready, Set, Go Natural!
The natural energy category is utilizing unexpected ingredients in unique ways. Energy … today’s on-the-go, average Joe wants it, needs more of it, and often craves a “quick fix” to get it. And normally, just a few steps away, consumers can buy a large Red Bull or a similar stimulant drink to give themselves that ...
Enzymes: Easing Digestive Distress
Supplementation of enzymes can help achieve optimal health. With upwards of 60 to 70 million people in the U.S. suffering from digestive issues, it’s no surprise that gut health ranks among consumers’ top health concerns, according to Trisha Sugarek-MacDonald, BS, MS, director of research and development and national educator at Texas-based Bluebonnet Nutrition. In fact, ...
2015 Vity Awards Winners
Vitamin Retailer (VR) once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2015 Vity Awards. After all, who is better qualified to determine the industry’s best-selling products than the people who sell them? What started in the 1990s has evolved into one of the most ...
Essential Minerals
While vitamins continue to grab headlines, the need for minerals is also vital to good health. Both vitamins and minerals each have a unique role in satisfying nutritional needs. But while both are critical in helping to maintain overall health, vitamins have long been the star attraction among consumers, in part, due to their shelf ...
Figuring Out Fertility
The changing market now includes men’s supplements, age-specific supplements and gummies. According to research by the Centers for Disease Control and Prevention (CDC), approximately 6 percent of women in the U.S. are now infertile. Washington-based Fairhaven Health, LLC’s VP of Operations and Project Management Sarah Dohman weighed in on the fertility supplement market, and believes ...
Lineup Change for Sports Nutrition
From serious athlete to “weekend warrior,” there’s a sports nutrition product to fit ever need. The sports nutrition market continues to be a home run both for manufacturers and natural products retailers alike, as the non-athlete or “weekend warrior” has been added to the lineup card. The market, which traditionally encompasses food, beverages and sports ...
Deflating the Pain
Consumers are seeking natural relief for pain and inflammation. One of the lesser-known facts about pain is that pain is a symptom. According to the National Center for Health Statistics (NCHS) and the Centers for Disease Control and Prevention (CDC), pain piggybacks inflammation or changes to the nervous system because of poor health or injury, ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!


