Features
The ‘Whole’ Picture
In a world of packaged foods anchoring nutritionally bereft diets, whole and raw foods supplements may be more important than ever for consumers to enjoy enhanced vitality and well-being. Paleo is still enjoying the spotlight as the diet du jour, it seems, but it isn’t for everyone. Although one cannot ignore the logic of its ...
Derailing Discomfort
Inflammation is the culprit of numerous types of pain—here’s how to help customers find blessed relief, spurring loyalty to your establishment. “Ow!” This is one of the most universal exclamations understood immediately by all cultures across the globe. From the sharp pain of a shin hitting the edge of a desk (“That’s gonna leave a ...
The Mineral Market
Ensuring that customers get the right amounts of the essential macro and trace minerals that are easily absorbed by the body with limited side effects is the key to efficacy and adherence. Most of us aren’t aware how important minerals are to sustain good health. In fact, minerals are vital to support normal growth and ...
Benefits of Bee Products
Bees are miraculous creatures that are responsible for the survival of some of our most important agricultural food crops and more than 90 percent of wild plants. Without bees, crops such as almonds, apples, berries, squash, broccoli, cantaloupes, cucumbers and alfalfa would become extinct. The Food and Agriculture Organization of United Nations (FAO) estimates that ...
2016 Vity Awards Winners
Vitamin Retailer magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2016 Vity Awards. After all, who is better qualified to determine the industry’s best-selling products than the people who sell them? What started in the 1990s has evolved into one of the most ...
Vitamins and Multivitamins: Innovative Formulations and Clean Labels on the Rise
Millennials, Gen Xers and Boomers are all driving vitamin and multivitamin sales—but are they looking to buy the same products? The state of the market for vitamins and multivitamins is strong and growing, primarily because more consumers realize they aren’t getting all of the vitamins and minerals they need for optimal health from their diets ...
Spotlight on Enzymes
Enzymes are necessary for the most fundamental process of life—digestion. Here’s why American consumers need enzyme supplements more than ever. “You are what you digest and absorb,” is a more precise saying than “you are what you eat.” And the former may be further clarified as, “You are what your enzymes are.” “To put it ...
Making Mobility Happen
Mobility can be akin to a patio screen door that begins to malfunction. It can lose fluidity on its tracks causing it to get stuck, its structure can be impaired through years of weather events, and the screen itself, which should normally be taut and flexible, becomes looser. A little TLC and some WD-40 can ...
Energy Focus
Consumers are hungry for realistic guidance in the natural energy category. Stumbling throughout the day with a slow brain usually means that a person is fatigued. Feeling fatigued doesn’t always deem tiredness—there’s a lack of energy that’s present due to potential factors. Those factors can range from hypothyroidism to depression. Thankfully, most fatigue issues can ...
Human Health Trends Go to the Dogs
Pet humanization, it’s providing our four-legged friends with the quality care that we would provide for ourselves. It’s the reason why pet supplement companies and stores have become mainstream. The idea behind it: you’re taking supplements for greater health, so your pet should, too. According to the American Pet Products Association (APPA), close to 65 ...
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