Features
Vitamins and Multivitamins: Innovative Formulations and Clean Labels on the Rise
Millennials, Gen Xers and Boomers are all driving vitamin and multivitamin sales—but are they looking to buy the same products? The state of the market for vitamins and multivitamins is strong and growing, primarily because more consumers realize they aren’t getting all of the vitamins and minerals they need for optimal health from their diets ...
Spotlight on Enzymes
Enzymes are necessary for the most fundamental process of life—digestion. Here’s why American consumers need enzyme supplements more than ever. “You are what you digest and absorb,” is a more precise saying than “you are what you eat.” And the former may be further clarified as, “You are what your enzymes are.” “To put it ...
Making Mobility Happen
Mobility can be akin to a patio screen door that begins to malfunction. It can lose fluidity on its tracks causing it to get stuck, its structure can be impaired through years of weather events, and the screen itself, which should normally be taut and flexible, becomes looser. A little TLC and some WD-40 can ...
Energy Focus
Consumers are hungry for realistic guidance in the natural energy category. Stumbling throughout the day with a slow brain usually means that a person is fatigued. Feeling fatigued doesn’t always deem tiredness—there’s a lack of energy that’s present due to potential factors. Those factors can range from hypothyroidism to depression. Thankfully, most fatigue issues can ...
Human Health Trends Go to the Dogs
Pet humanization, it’s providing our four-legged friends with the quality care that we would provide for ourselves. It’s the reason why pet supplement companies and stores have become mainstream. The idea behind it: you’re taking supplements for greater health, so your pet should, too. According to the American Pet Products Association (APPA), close to 65 ...
New Twists on Sports Nutrition
Manufacturers are adding surprising ingredients to the mix of high-level, clean label sport nutrition products. Sports nutrition has been a category dominated by products meant for the serious athlete. However, in recent years the category has shifted from exclusively serving the serious athlete to category growth driven by recreational athletes looking to improve their overall ...
Weighty Reminders
The desire and/or need to slim down remains a significant priority for millions of Americans who increasingly turn to health food retailers to help them succeed. There is only one category of dietary supplements that address both health and vanity. The weight loss supplement industry has seen a substantial increase in popularity and revenues over ...
Skincare Perfectionists
The future of skincare products emphasizes natural, safer ingredients and formulations with scientifically proven results. The ranks of educated and discriminating natural skincare consumers are throwing out their department store potions in favor of safe, natural and results-driven products. Highly trained and informed retailers help them select products that meet their sophisticated needs. Regardless of ...
A New Wave of Supplements
More gluten- and allergen-free options are being launched to not only cater to consumers with celiac or food allergies—but to provide a higher level of clean safety than ever. Did you know there are people who can touch a poison ivy plant and not suffer from horrific itching? That’s because the itch response is an ...
Stressing the Issue
Stress is a part of life—unavoidable and sometimes needed. Yet, too much of it can be debilitating, which can often trigger a reaction—anxiety. National Public Radio’s partners at the Robert Wood Johnson Foundation and the Harvard School of Public Health found that one in every four Americans have combated a significant amount of stress over ...
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