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A New Wave of Supplements

by Lisa Schofield | March 1, 2016

More gluten- and allergen-free options are being launched to not only cater to consumers with celiac or food allergies—but to provide a higher level of clean safety than ever. Did you know there are people who can touch a poison ivy plant and not suffer from horrific itching? That’s because the itch response is an ...

Stressing the Issue

by Courtney Anaya | March 1, 2016

Stress is a part of life—unavoidable and sometimes needed. Yet, too much of it can be debilitating, which can often trigger a reaction—anxiety. National Public Radio’s partners at the Robert Wood Johnson Foundation and the Harvard School of Public Health found that one in every four Americans have combated a significant amount of stress over ...

Gut Response

by Jackie Fishman | February 1, 2016

The market for digestive health supplements grows as savvy consumers seek more than relief from symptoms. Increasingly sophisticated consumers are looking for realistic solutions instead of panacea for their digestive complaints. Manufacturers, ingredient suppliers and retailers welcome the opportunity to educate their audiences on ensuring good gut health by understanding the root causes and risks ...

Hale and Hearty!

by Lisa Schofield | February 1, 2016

The cardiovascular support category is teeming with new entrants based on research; here’s how to rev it up without skipping a beat. February may be American Heart Month—but truth is, everyone should be aware of their cardiovascular system every single day. And apparently, savvy health-oriented Americans have received that message; the category is quite exhilarating. ...

Envisioning a Brighter Future

by Corinne Anderson | December 31, 2015

As age and technology affect our eyes, proactive measures to maintain vision health become increasingly more important. Vision loss causes a substantial social and economic toll for millions of people including significant suffering, disability, loss of productivity and diminished quality of life, according to the Centers for Disease Control (CDC). The CDC also stated that, ...

Women, Health and Supplements

by Janet Poveromo | December 31, 2015

Both Millennial and Boomer women will continue to drive supplement sales—many within the same categories of supplements, but for different health concerns. The state of the market for women’s health supplements is very healthy, primarily because the core supplement shoppers are woman. According to Stacey Gillespie, director of product marketing with New Hampshire-based MegaFood, “In ...

Botanical Outlook 2016

by Lisa Schofield | December 31, 2015

The supplement industry focuses on its commitment to consumers. There is rarely, if ever, a good thing that doesn’t take a hit. Such is the case with botanical supplements, used globally in some form for several thousand years to help bolster human wellness. From chewing leaves, to decoctions and teas, to solid-dose forms with precise ...

Vitamin Retailer’s Best New Products of 2015

by Corinne Anderson | December 1, 2015

For the eighth year in a row, Vitamin Retailer (VR) reached out to its retailer readership and asked them what they thought about 2015’s new products. Retailers were asked to comment on their favorite products that made their debut into the market in late 2014 through 2015. VR editors reviewed the retailers’ suggested list and, ...

A Fresh Start

by Pete Croatto | December 1, 2015

When it comes to cleansing and detox products, retailers should approach the needs of their stores—and customers—with care. The ideal customer for a detox supplement or natural cleanser could be just about anybody. Really. Toxins are literally everywhere—in our food, in water, and ominously suspending in the air. Thankfully, awareness about the harmful effects of ...

Skintillating!

by Lisa Schofield | December 1, 2015

Recharge your natural beauty selection. “Fresh.” “Clean.” “All natural.” These are the most common—and powerful—descriptors used in commercial advertising for skin and related beauty products. Like makeup that’s been smeared, the line between “healthy and natural” skin and beauty products versus “conventional” becomes more indistinct, as mass market and department store products have long ago ...

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