VR Columns
Matt Levine, Founder, Chlorophyll Water
Matt Levine is an entrepreneur known for his ventures in branding, hospitality and wellness. He is the founder of Chlorophyll Water, the first bottled water in the USA to pass the strict “Clean Label Project Certification” (tested for 90-plus environmental toxins and plasticizers)—a purified mountain spring water enhanced by nature with the addition of chlorophyll, ...
Leaky Gut & Immune Dysregulation: A Functional Medicine Approach to Restoring Balance
Let’s be honest, “leaky gut” sounds like one of those trendy wellness terms that gets tossed around without much scientific backing. But in functional medicine and immunology, increased intestinal permeability is a very real phenomenon with legitimate implications for immune function, mood, inflammation and whole-body health. This article breaks down the gut-immune connection, explains what ...
Becki Lyon, Co-founder, Shübug
California-based Shübug is a brand of insect repellent that offers effective protection against mosquitoes, ticks and other pests. Shübug products are designed to provide long-lasting protection without using harmful chemicals. The company began after co-founder Becki Lyon was diagnosed with breast cancer. Because of that, her husband, Michael Lyon, who she describes as a “serial ...
Brain Care & Preventing Decline
I don’t know about you, but I am no longer a spring chicken. I remember the moon landing, pet rocks and bell-bottom blue jeans the first time they were popular. I can remember the first chapter book I ever read (Bambi) and the names of all my grade school teachers. So why can’t I remember ...
Building a Product Launch Strategy for Your Store
New products should drive a significant portion of your store’s revenue, but success launching them is as much of an art as a science. It goes far beyond simply stocking your shelves. It requires a deliberate strategy, careful planning and consistent execution. Why Are New Products Important? New products are more than just additions to ...
The Hottest News in Hot Flashes
More than half the population is female. More than half of them will experience the symptoms of menopause. Yet there have been virtually no advances in the treatment of menopause since hormone replacement therapy. Pharmaceutically, that is. There have been lots of advances in natural medicine. Some won’t surprise you. Some will! Black Cohosh It ...
The Various Forms of Magnesium: Good, Better, Best
In May of 2013, I wrote an article for Vitamin Retailer titled, “Magnesium: A Mineral With Multiple Applications.” At that time, magnesium was already a trending nutraceutical in the dietary supplement industry—but that was only the beginning. In 2024 the magnesium market size was valued at $29.3 billion with estimations to reach $40.8 billion by ...
FDA Issues Final Guidance for Industry Addressing Food Allergen Labeling Requirements
The U.S. Food and Drug Administration (FDA) announced the availability of the Final Guidance for Industry: Questions and Answers Regarding Food Allergens, Including the Food Allergen Labeling Requirements of the Federal Food, Drug and Cosmetic Act (Edition 5). This final guidance is replacing all previously issued draft and final guidances by FDA concerning allergen labeling. ...
The Cortisol Lowering Effects of Standardized Black Seed Oil
In June and December of 2023, I wrote two articles for Vitamin Retailer on black seed oil, “Evidence Based Uses of Standardized Black Seed Oil” and “Synergism Among Nutraceuticals: Black Seed Oil, Omega-3, Astaxanthin & More,” respectively. In those articles, I discussed research on black seed oil (BSO), including a study demonstrating that a specific ...
Lorena Carboni, Senior Product Manager and Scientific Communications Expert, Gnosis by Lesaffre
With a master’s degree in pharmaceutical chemistry and technology, Lorena Carboni specializes in the scientific and clinical aspects of natural ingredients, focusing on the one-carbon metabolites, including folate (5-MTHF), S-adenosylmethionine, glutathione and salidroside at Gnosis by Lesaffre. Over her 20-plus years in the nutraceutical and pharmaceutical industries, she proactively collaborates with universities and academic panels ...
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