Articles by Terry Lemerond
Natural Health Retail & the Dangers of Discounting
There’s no doubt that massive online retailers have made it challenging for smaller brick-and-mortar stores to see the kinds of customer traffic and profits they may have once relied on. But there are still stores in the “real world,” in towns large and small, that are thriving. They have established themselves through their expertise, their ...
Energize Your Mission With New Products & Promotions
Exploring new nutrients and formulas is exciting. It’s one of the reasons why we all love this mission. It helps refresh and energize the store, presents another reason to learn something new, and most importantly, provides the perfect reason to share that knowledge with our customers and community. But adding and promoting new products may ...
Navigating the Brave New World of AI
Artificial intelligence (AI) has become such a hot topic that it can be difficult to separate the hype—both for its use and against—from the reality. Since the field has grown so rapidly in such a short time, it’s worth investigating how AI can help your store become more productive and profitable, while retaining your personal ...
Welcoming New Customers When a Competitor Closes
Depending on the size of your community, your nearest competitors may be a few blocks away, or a few miles away. But in either case, when one of them closes their doors, it’s time to welcome their customers wholeheartedly into your store. While it might be tempting to feel a sense of relief as a ...
Collaboration is Key for Store Success
We often hear that we live in an incredibly disconnected world. But it is vitally important that we make those connections, first and foremost, in our own communities. Collaborations with other experts and businesses help you cultivate lasting relationships that will ultimately bear fruit for your own store’s well-being—and for the good health of the ...
Your Store’s Mission and How to Practice It
Most businesses have a mission statement that, with varying degrees of earnestness, they try to live out in their daily transactions. The degree to which a business sincerely accomplishes that is one test of its true success. A health food store’s mission statement—and living out that mission—gets to the core of why we are involved ...
No Fear of Failure: When to Implement New Ideas and When to Shift Gears
Changes in any business are not just inevitable, they are necessary. And the big difference between negative changes and positive changes are simply who or what has initiated them. That’s why I think it’s good to be out front of any changes as much as possible and know when to implement new ideas and when ...
Keeping Current in the Marketplace
Between stocking shelves, scheduling staff, hosting events and all the daily tasks of running a store, it may seem like every day is an exercise in keeping in tune with the very real needs of your store. And of course, that’s true. However, there is also the big picture, and that is keeping current with ...
9 Ways to Keep Connected to Your Community
For any business, or any individual for that matter, to thrive and feel connected, they need to be an active part of their community. Chances are good that your store is already a destination in your community for health-minded individuals–people who want to take care of themselves and associate with others who feel the same ...
Review and Update Team Training for Lasting Success
Staff training and educational updates are one of the most important aspects of any business, but unfortunately, they are also one of the most easily overlooked during busy seasons or when everything appears to be going smoothly—at least from the perspective of store managers and owners. However, customers may have a different point of view. ...
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