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VR Columns


Jme Bonfiglio, Founder and Owner, WholeSun Wellness

by VRM Media | March 1, 2024

WholeSun Wellness Whole Mushroom Fruiting Body Extracts for Whole Body Wellness Utah Fungi Festival, Founder Sandy, UT wholesunwellness@gmail.com www.wholesunwellness.com Jme Bonfiglio is the founder and owner of WholeSun Wellness in Sandy, UT. A trailblazer in the field of mycology, she said she has dedicated her life to exploring and educating others about the myriad benefits […]

Your Stomach is Talking to Your Brain (And it’s Making You Happy!)

by Linda Woolven and Ted Snider | March 1, 2024

One of the most significant recent advances in health sciences is the exciting discovery that the microbiota in your gut communicate with the cognitive and emotional centers of your brain. This discovery is leading some researchers to identify what they are now calling the microbiota-gut-brain axis. The existence of a microbiota-gut-brain axis suggests the very […]

Depression & Anxiety Are Physical Diseases

by Cheryl Myers | March 1, 2024

If your legs are healthy, no one is surprised that you are a good runner with strength and stamina. And if you are in a car accident with multiple injuries, including a broken leg, no one is surprised that your mobility is impaired and you can no longer run. Your running behavior has been damaged. […]

New Research on Essential Amino Acids for Muscle Repair

Previously, I wrote an article titled “Sarcopenia & Amino Acids” for the September 2017 issue of Vitamin Retailer. In it, I discussed the science behind a specific, patented blend of essential amino acids (EAAs) known as Reginator, with a focus on sarcopenia (age-related muscle loss). I also reviewed research on EAAs’ impact on younger subjects […]

Real World AI for the Natural Industry

by Ryan Sensenbrenner | March 1, 2024

Natural products retailers have long been the cornerstone for those seeking healthful, organic options, building deep, authentic relationships with their customers. This tradition might seem diametrically opposed to the wave of modern, AI-driven tech. Yet, in today’s fiercely competitive market, differentiation lies in adopting such innovations. Artificial intelligence need not be the exclusive domain of […]

Review and Update Team Training for Lasting Success

by Terry Lemerond | March 1, 2024

Staff training and educational updates are one of the most important aspects of any business, but unfortunately, they are also one of the most easily overlooked during busy seasons or when everything appears to be going smoothly—at least from the perspective of store managers and owners. However, customers may have a different point of view. […]

Castor Oil—An Unexpected Social Media Star

by Eric Munson | February 9, 2024

Castor oil is a functional oil extracted from the seeds of the castor plant (Ricinus communis) and intended for use in topical skin care and beauty products. Historically, it was also used as a laxative and digestive aid. In recent months, castor oil has become a bestseller at health food stores across the country. It […]

Karl Franz Williams, Founder, CEO, Uncle Waithley’s

by Janet Poveromo | February 9, 2024

After graduating from Yale, Karl Franz Williams joined Procter and Gamble’s brand management team, later moving to marketing at PepsiCo. After a few roles with increasing responsibility, he joined PepsiCo’s innovation and beverage development team but found himself consulting with mixologists instead of scientists. In 2008, he translated this love for well-crafted drinks into 67 […]

A Guide to Retail Branding: Finding Your North Star

by Ryan Sensenbrenner | February 9, 2024

Your to-do list is growing longer. In the midst of essential tasks like placing weekly orders, managing invoices, correcting payroll and dealing with your credit card processor, there’s a hand-scribbled note that says, ‘Do more marketing.’ Perhaps due to its nebulous nature, this item gets continually pushed down the list, often causing anxiety and trepidation […]

Synthetic vs. Vegan D3: Impact on Health & Sustainability

The prevalence of vitamin D deficiency and insufficiency (i.e., inadequate levels) is significant. The journal Nutrients1 indicated that 29 percent of the U.S. population is vitamin D deficient and an additional 41 percent are vitamin D insufficient. Considering vitamin D’s critical for building bone and for so many other aspects of human health, this is […]

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