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VR Columns


The Anxiety Vampire

by Cheryl Myers | February 14, 2022

When I was a kid, and, I will admit, even now as an adult, I loved monster movies, and am sure I have watched dozens of vampire films. Some were corny (Count Yorga, Vampire) and some were terrifying (anyone see the original Nosferatu?). Some vampires were beautiful or handsome, some were bat-faced and ugly. One ...

Cultivate Leadership at Your Store

by Terry Lemerond | February 14, 2022

I think that one of the most important questions for retailers, especially during challenging times, is this: How do you cultivate leaders at your business? Or maybe I should rephrase the question: Do you cultivate leaders at your business? If so, that’s good—you’re helping build the future. If not, I would strongly suggest that you ...

Jocelyn Sheppard, Founder and President, Appalachian Botanical Co.

by Janet Poveromo | December 1, 2021

Appalachian Botanical Co. 1889 Daniel Boone Pkwy Foster, WV 25081 (304) 956-4015 [email protected] Jocelyn Sheppard is the founder and president of Appalachian Botanical Co. (ABCo). Prior to launching ABCo in 2018, she spent 20 years as a consultant working with technology startups, entrepreneurs and nonprofits. She has also worked as a college librarian and a ...

Health Benefits of Apple Cider Vinegar

by Trisha Sugarek MacDonald | December 1, 2021

Hippocrates was famous for many things, but perhaps one of his most valued quotes was, “Let food be thy medicine and medicine be thy food.” Furthermore, he practiced what he preached—one of his daily rituals was said to be the use of vinegar as a health tonic and wound healing.1 Since that time, many home ...

Amino Acids: Critical for Overall Health

by Mark Becker | December 1, 2021

For most of us, life is a balancing act. In a perfect world, we’d all have time during our day to devote to our health. But in the real world, 24 hours a day doesn’t seem like nearly enough time to fit in work, school, family and the plethora of responsibilities that life throws at ...

High Potency Ashwagandha Withanolides for Improving Sleep, Stress, Mood, Testosterone and Vitality

In Africa, the Mediterranean and India, the indigenous, small, woody shrub known as ashwagandha (Withania somnifera) has been used in ayurvedic medicine1 for more than 3,000 years. In 78 AD book Kitab-ul-Hashaish, Dioscorides described ashwagandha as a “Rasayana”—meaning a rejuvenator “that promotes a youthful state of physical and mental health and expands happiness.”2 Likewise, ashwagandha ...

Edward Wyszumiala, Director of Market Development, United States Pharmacopeia (USP)

by Janet Poveromo | November 1, 2021

United States Pharmacopeia (USP) www.usp.org [email protected] (301) 881-0666 Ed Wyszumiala is the director of market development at the United States Pharmacopeia (USP), where he manages the verification programs and new program development. For more than 20 years, Wyszumiala has worked in the dietary supplement industry, where he has been involved in quality, regulatory affairs and ...

David Bowie, Queen and Your Blood Pressure

by Cheryl Myers | November 1, 2021

One of my all-time favorites is the collaboration between Queen and David Bowie to create the musical masterpiece “Under Pressure.” However, I can’t listen to the lyrics “Pressure … pushing down on me … pressing down on you …” and hear that beating, building pulse of a rhythm without thinking of blood pressure. Maybe I ...

Statin Use & Vitamin D Supplementation

by Trisha Sugarek MacDonald | November 1, 2021

Cardiovascular disease (CVD) is a range of conditions characterized by their ability to affect heart health.1 The prevalence of CVD on a global scale is a significant cause of morbidity and mortality, and it accounts for nearly 18 million deaths yearly.2 Statin drugs, 3-hydroxy-3-methyglutaryl coenzyme A (HMG-CoA) reductase inhibitors, are the most commonly prescribed class ...

Palmitoleic Acid: An Omega-7 Fatty Acid for Inflammation & Metabolic Wellness

Although the omega-3, 6, 7 and 9 category of fatty acids has grown consistently over the past few decades—and the worldwide market for fatty acids will grow from nearly $13.5 billion in 2018 to $17.5 billion by 20231—the public and the dietary supplement industry know the least about the value of the omega-7 fatty acids. ...

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