VR Columns
A Guide to Retail Branding: Finding Your North Star
Your to-do list is growing longer. In the midst of essential tasks like placing weekly orders, managing invoices, correcting payroll and dealing with your credit card processor, there’s a hand-scribbled note that says, ‘Do more marketing.’ Perhaps due to its nebulous nature, this item gets continually pushed down the list, often causing anxiety and trepidation ...
Synthetic vs. Vegan D3: Impact on Health & Sustainability
The prevalence of vitamin D deficiency and insufficiency (i.e., inadequate levels) is significant. The journal Nutrients1 indicated that 29 percent of the U.S. population is vitamin D deficient and an additional 41 percent are vitamin D insufficient. Considering vitamin D’s critical for building bone and for so many other aspects of human health, this is ...
Digestive Health Dramatically Impacts Athletic Performance
When it comes to health and wellness, digestive health is central to overall health. Those who are proactive and take control of their digestive health will realize significant improvement in their health and quality of life. For athletes, a healthy gut can have a dramatic impact on athletic performance. Gut health influences not only digestion, ...
Gut Health & Acne: Supporting Your Gut Microbiome for Healthier Skin
According to the American Academy of Dermatology, acne is the most common skin condition in the United States, affecting up to 50 million Americans annually and can occur at any stage of life, even continuing into one’s 30s and 40s.1 While acne vulgaris is a common skin disease, almost twice as many women seek help ...
May Yamada-Lifton, Chief Executive Officer, Maypro Group
May Yamada-Lifton brings 20 years of leadership experience from the pharmaceutical, data science and finance industries to Maypro, a branded ingredient supplier. She holds undergraduate degrees from Massachusetts Institute of Technology (MIT) and the University of Tokyo. She completed her MBA with honors from Columbia Business School. Before joining Maypro, her career experience included roles ...
Nurturing Health, Nourishing Experience: The Key Role of Customer Experience in Independent Health Food Stores
In an era of heightened health consciousness, the natural products industry has experienced a substantial surge. Consumers everywhere are actively seeking out natural solutions, and the competition in the retail of natural products has reached a feverish peak. Online platforms have taken note, selling more products than ever while expanding their education and awareness programs. ...
Better Brains, Better Lives
We all know that the brain is the seat of our consciousness—it contains our thoughts, memories, emotions, problem solving skills, and artistry. In DaVinci’s brain, there lived the Mona Lisa, and in Harper Lee’s brain it turns out that To Kill a Mockingbird was stored. You could not love your children, watch a movie, tie ...
A 360-degree Approach to Weight Management With Natural Ingredients
Are you overweight or obese? If so, you’re not alone. According to the Centers for Disease Control and Prevention (CDC), the U.S. obesity prevalence is 41.9 percent.1 But what constitutes obesity? The CDC indicates that an adult who has a BMI between 25 and 29.9 is considered overweight, while an adult who has a BMI ...
Optimizing The Store Experience
Any retailer can relate to the idea of their store being not just a physical space of bricks and mortar, but an experience. From a customer’s point of view, it’s this experience—the appearance, attitude, selection, and overall feeling that they get—that will keep them coming back. But I think it can also be easy to ...
Stay In the Game Longer! 6 Supplements for Endurance and Rapid Recovery
For most of us, life is a balancing act. In a perfect world, we’d all have time during our day to devote to our health. But in the real world, 24 hours a day doesn’t seem like nearly enough time to fit in work, school, family and the plethora of responsibilities that life throws at ...
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