VR Columns
Let’s Get Social: Crafting Your Social Media Strategy
Social media isn’t “new” anymore, but how to leverage this medium for your small business can often be a bit of a mystery. How do you know what to post? Is there a magical time for a post to go live? How do you know if social media is working? Let’s dive in! Where Did ...
The Meteoric Growth of the Plant-based Diet
According to the Plant Based Foods Association (PBFA), 70 percent of the U.S. population ate plant-based foods in 2022, up from 66 percent in 2021. In 2022, 60 percent of households bought plant-based foods, with an 80 percent repeat purchase rate across all categories. Consumers are motivated to eat plant-based foods for a variety of ...
The Prebiotic Benefits of Acacia Gum and Baobab Fibers
If you’ve been part of the dietary supplement industry for the past few years, you will certainly have seen the increased popularity of the biotics market (pre-, pro- and postbiotics). In particular, prebiotics have seen significant growth, with a global valuation of $6.67 billion in 2023, and an expected compound annual growth rate of 6.3 ...
Core 4 Supplements
A journey is defined as a passage from one place to another, so when we think about embarking on our individual health journeys, we need to understand that even with our best health foot forward (and best intentions), our modern lifestyles and dietary choices can sometimes leave gaps in our overall and foundational health. This ...
Transforming Marketing Failures Into Success
Marketing can often feel like a game of trial and error. I’ve been there—investing time and money into what seemed like the perfect marketing tactic, only to watch it fall flat. Years ago, as I was cutting my teeth in this field, I felt frustrated by a lot of the services I paid for, ad ...
Super Natural Health Food Center
50 Years of Supplements in a Small Missouri City Since 1973, Super Natural Health Food Center has existed at the same location in Grandview, MO, a small city about 16 miles south of Kansas City. After more than 50 years, Owner Joseph D. Tittone continues to dutifully serve and educate his customers. Tittone’s wife, Kelly ...
John Travis, Principal Technical Manager, NSF Certified for Sport
As Principal Technical Manager, NSF Certified for Sport, John Travis built and maintains the NSF Certified for Sport program, which certifies that what is on the label of products is in the package and that the product does not contain unsafe levels of contaminants, prohibited substances or masking agents. Travis has more than 25 years ...
Ashwagandha: An Herb for Our Time
Ashwagandha seems to specialize in anxiety, stress and sleepless nights. A systematic review of five controlled studies found that ashwagandha significantly improves anxiety.1 All kinds of research shows that it eases stress too.2 It also helps if you’re struggling with stress and anxiety.3 Ashwagandha can also help with stress eating and weight gain.4 A 10-week ...
A Small Leak Will Sink a Great Ship—Being Mindful of the Little Things
Benjamin Franklin once famously said, “Beware of little expenses—a small leak will sink a great ship.” While most often applied to financial lessons around limiting expenses, it is also more than apt when it comes to your consumer experience within your store. If a ship is sinking from leaks, there are two approaches to solving ...
Not All Energy Is Created Equal!
When we mention energy, we often think of fun—riding horses, roller blading, skiing, rock climbing and dancing, to name only a few. Sometimes we also think about energy in the context of our work and home life—raising children, shopping for meals, mopping the floor, cutting the grass, not to mention the energy to fulfill our ...
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