VR 2026 07
Jackie Fett, Executive/Marketing Director, Ginseng Board of Wisconsin
[email protected] www.realwisconsinginseng.com Facebook and Instagram: realwisconsinginseng With more than 20 years of experience in the natural products industry, Jackie Fett is passionate about promoting the value of agriculture. She is the executive/marketing director for the Ginseng Board of Wisconsin (GBW), which is dedicated to research, education and promotion of Wisconsin-grown American ginseng. The cultivated ginseng ...
The Metabolism, Blood Sugar & Weight-loss Connection
Let’s start the conversation by agreeing that our cultural cult of thin-at-all-costs is neither healthy nor respectful of human differences. But perhaps we can also agree that decades of changes to the food we eat, the water we drink, the toxins we take in, the hormones we absorb, and the indoor, sedentary nature of many ...
Hawthorn for Your Heart
Hawthorn Is Nature’s Heart Specialist First used by the ancient Greek healer Dioscorides for heart problems and used in traditional Chinese medicine since 659 CE, hawthorn has been building its scientific resume ever since. Powerful and versatile, hawthorn is the greatest cardiovascular herb nature has to offer. It has been shown to benefit high and ...
![[Extra! Extra!] Dr. David Reuben’s Research and the Origin of “Superfoods”](https://vitaminretailer.com/wp-content/uploads/2026/06/Superfoods-featuredimage-300x164.jpg)
[Extra! Extra!] Dr. David Reuben’s Research and the Origin of “Superfoods”
According to Ronald L. Seibold, co-founder of Kansas-based Pines International, the term “superfoods” was coined in response to the 1976 best-selling book The Save Your Life Diet by Dr. David Reuben. Reuben wrote about an extensive comparison of the diets of indigenous people who had a very low incidence of cancer, heart disease, diverticulosis, hemorrhoids ...
Super-Superfood Supplements
Nutrient-dense superfoods are moving from a nice-to-add product to an everyday wellness routine. According to Alex Berrio, marketing director at NutraBio Labs (Middlesex, NJ), superfoods are nutrient-dense whole foods and botanical ingredients that deliver concentrated doses of vitamins, minerals, antioxidants and phytonutrients that most people simply do not get enough of through everyday diet. “They ...
2026 Industry Leadership Award
In appreciation of his exceptional leadership and outstanding contributions to the natural products industry, Vitamin Retailer magazine honors Jim Emme—chief executive officer, NOW Health Group—with its first Industry Leadership Award. Neil Levin, senior nutrition education manager and a product formulator for NOW, started his career at the company in late 1997, about three years after ...
![[Extra! Extra!] Buyer Beware: AI-generated Video Selling Supplements Uses Fake Medical Credentials](https://vitaminretailer.com/wp-content/uploads/2026/06/Leadership-Forum-featuredimage-300x164.jpg)
[Extra! Extra!] Buyer Beware: AI-generated Video Selling Supplements Uses Fake Medical Credentials
Artificial intelligence has come a long way in a short time, and both retailers and supplement brands alike are incorporating it into their business practices for everything from inventory management to 24/7 customer service automation. However, savvy AI users are now using the technology to generate fake videos of medical professionals promoting wellness supplements. One ...
Leadership Forum: Balancing Growth
Here’s what industry leaders are saying about current business concerns. The panel: Alina Hornfeldt, Co-owner, Mastel’s Health Foods, St. Paul, MN, www.mastels.com Jim Emme, Chief Executive Officer, NOW Foods, Bloomingdale, IL, www.nowfoods.com Ramona Billingslea, Marketing & Education Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Steve Mister, President & Chief Executive Officer, Council for Responsible Nutrition ...
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