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Click Here for the Latest Episode of the Vitamin Professor Podcast Hosted by Gene Bruno

VR 2025


[Extra! Extra!] The eSports Market Continues to See Rapid Growth

by Mike Straus | March 1, 2025

eSports are a rapidly growing subsegment of the active nutrition market, with the global eSports market estimated to reach $9.1 billion by 2032, according to Meticulous Research. This growth is driven primarily by a growing interest in eSports events and tournaments, along with a low barrier to entry for new players. As the eSports market ...

Getting Active! State of the Sports Nutrition Market in 2025

by Mike Straus | March 1, 2025

Here’s how sports nutrition products are evolving this year. The sports nutrition space is continuing to expand, with the global active nutrition market expected to reach $32.4 billion by 2032, according to WiseGuy Research.1 Sports nutrition consumers are increasingly discerning buyers, seeking out scientifically validated and clean ingredients that they can easily incorporate into their ...

[Extra! Extra!] How Zoom Impacted the Beauty Market

by Eric Munson | March 1, 2025

During the COVID-19 pandemic, Zoom and other types of video conferencing applications became the standard. According to Penn Medicine Lancaster General Health, the use of video conferencing platforms skyrocketed, and people stared at their own faces more than ever before. Along with close-up views, came increased interest in achieving the best-looking skin and hair. Many ...

Nailed It!

by Eric Munson | March 1, 2025

Hair, skin and nail health is a marker for overall health. According to Liz Smith, RN, owner of Natural Path Silver Wings (Nashville, TN), cosmetic products that contain repair and restoration ingredients are a top request with consumers. “There is an ever-growing market for youth-retaining cosmetic skin products and especially all-natural formulas without harmful chemical ...

Daniella Dayoub Forrest, Author, Personal Trainer and Health Coach

by Shari Barbanel | January 31, 2025

Daniella Dayoub Forrest, author of Own Your Wellness: Giving You the Tools to Break Through Your Health Plateaus, is a personal trainer and health coach who has worked in health and wellness for more than two decades, including many years in Silicon Valley. She helps clients navigate ever-changing health and wellness advice and distill it ...

Stay Ahead of the Game: How Change Can Propel Your Store’s Success

by Ryan Sensenbrenner | January 31, 2025

Change isn’t optional—it’s essential. As the natural products market evolves, so too must the way you do business. Standing still in the face of shifting consumer habits and growing competition isn’t a strategy—it’s a liability. If the idea of change feels daunting, you’re not alone. Behavioral economists Daniel Kahneman and Amos Tversky call this “loss ...

Creatine’s Mass Appeal

by Mark Becker | January 31, 2025

Most athletes have heard of creatine and its profound health benefits. Creatine has become one of the most popular performance supplements for athletes and avid weightlifters. It helps introduce more creatine to your body—a substance that plays a role in cellular health and aids in muscle growth. Of all creatine supplements, creatine monohydrate is the ...

Black Ginger Extract for Abdominal Fat, Physical Fitness & Sexual Health

Black ginger (Kaempferia parviflora), a plant in the Zingiberaceae ginger family, is a traditional herbal medicine of Thailand. Black ginger should not be confused with common ginger (Zingiber officinale), which is in the same family but is a completely different genus and species. In any case the pharmacological properties of black ginger include anti-obesity, anti-inflammatory, ...

Scientists Discover When Good Cholesterol Turns Harmful

by Lisa Schofield | January 31, 2025

It’s true – too much of a good thing can sometimes be a bad thing. Take high-density lipoproteins, or “good” cholesterol. Researchers have discovered that certain components of high-density lipoproteins (HDL) may be associated with an increased prevalence of cardiovascular disease. “During routine checkups, adults have their cholesterol levels tested, which includes both ‘bad’ (LDL) ...

Pump Up the Volume of Heart Health Product Sales

by Lisa Schofield | January 31, 2025

The cardio-care category has morphed in a dramatic fashion over the past few years. Here’s a profile of what it looks like now. In the quest for improved health and well-being, focusing on protecting heart function is often not a priority—but it should be. And it is now easier than ever to open this discussion ...

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