eSports are a rapidly growing subsegment of the active nutrition market, with the global eSports market estimated to reach $9.1 billion by 2032, according to Meticulous Research. This growth is driven primarily by a growing interest in eSports events and tournaments, along with a low barrier to entry for new players.
As the eSports market continues to grow at an estimated 21.8 percent compound annual growth rate, expect eSports players to become an emerging niche market within the sports nutrition segment. These eSports players will be seeking a variety of supplements to improve their game, from nootropics to enhance cognition and combat brain fatigue, to eye health supplements to assist with eye strain, and more. Emerging and established brands like Advanced and NOW Foods are already capitalizing on the growth of the eSports market by offering gamer-specific supplements, containing ingredients like B vitamins for energy, lutein and zeaxanthin for eye health, and nootropics to improve focus and reaction time.
