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VR 2024


Nutrition for Children: Definitely Not “Kids’ Stuff”

by James Gormley | September 1, 2024

Parents today are very sophisticated with regard to quality, taste and efficacy for dietary supplements geared to children. The market for children’s health has been faring much better than the adult market if we are to compare a 20 percent boost in kids’ health vs. growth of only about 8 percent for adult health, according ...

[Extra! Extra!] 10 of the Key Scientific Developments on Muscle and Strength Products

by Eric Munson | September 1, 2024

According to Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, NY Bd. Certified Clinical Nutritionist, the latest science for muscle and dietary supplements highlights advancements in ingredient efficacy, delivery systems and personalized nutrition. He provided a list of 10 of the key scientific developments for this category while also explaining ...

A Growing Pillar of Strength

by Eric Munson | September 1, 2024

Many more consumers are becoming interested in safe and effective muscle-building products. Originally focused on athletes and bodybuilders, the muscle and strength category has expanded to include everyday consumers. Over the past few years, it has expanded to include more women, everyday consumers and older individuals suffering from sarcopenia. Sarcopenia is a condition associated with ...

[Video] 2024 Retailer of the Year: Healthy Living Market

by VRM Media | August 1, 2024

   Maintaining the highest standards in retailing for 38 years makes this family-owned business a shining star in Vermont and upstate New York. Feature

[Extra! Extra!] Blue Light (Not So) Special

by Joy Choquette | August 1, 2024

Years ago, a well-known department store used to run “Blue Light Specials.” When blue lights in the store began strobing, shoppers knew there was a special flash sale going on and would race to get these products at a discount. Shoppers loved Blue Light Specials. Today, though, individuals are dealing with a different type of ...

[Extra! Extra!] Probi’s HEAL9 Protects Against Inflammaging, According to Study

by Lisa Schofield | August 1, 2024

Probi has announced results of a new study on its HEAL9 probiotic strain that has shown specific benefits in inflammaging, a term describing chronic inflammation that accompanies and exacerbates aging. The UN has estimated that the population aged 65 years and older will continue to rise during the coming years, eventually doubling by 2050. With ...

Nicole M. Avena, PhD, Dr. Nicole Avena, LLC, Nutrition Consulting

by Janet Poveromo | August 1, 2024

Dr. Nicole Avena is an associate professor of neuroscience at Mount Sinai School of Medicine in New York, NY, and a visiting professor of health psychology at Princeton University. She is a research neuroscientist and expert in the fields of nutrition, diet and addiction, with a special focus on nutrition during early life and pregnancy, ...

Let’s Get Social: Crafting Your Social Media Strategy

by Ryan Sensenbrenner | August 1, 2024

Social media isn’t “new” anymore, but how to leverage this medium for your small business can often be a bit of a mystery. How do you know what to post? Is there a magical time for a post to go live? How do you know if social media is working? Let’s dive in! Where Did ...

The Meteoric Growth of the Plant-based Diet

by Mark Becker | August 1, 2024

According to the Plant Based Foods Association (PBFA), 70 percent of the U.S. population ate plant-based foods in 2022, up from 66 percent in 2021. In 2022, 60 percent of households bought plant-based foods, with an 80 percent repeat purchase rate across all categories. Consumers are motivated to eat plant-based foods for a variety of ...

The Prebiotic Benefits of Acacia Gum and Baobab Fibers

If you’ve been part of the dietary supplement industry for the past few years, you will certainly have seen the increased popularity of the biotics market (pre-, pro- and postbiotics). In particular, prebiotics have seen significant growth, with a global valuation of $6.67 billion in 2023, and an expected compound annual growth rate of 6.3 ...

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