Vitamin Retailer Magazine
![[Video] 2025 Retailer of the Year: Sunrise Health Foods](https://vitaminretailer.com/wp-content/uploads/2025/07/ROY-SUNRISE-2025-300x276-1753814363.jpg)
[Video] 2025 Retailer of the Year: Sunrise Health Foods
For more than 60 years, this family-owned Midwest retailer has been providing high-quality supplements and food to its communities. Feature
![[Extra! Extra!] Challenges and Opportunities in the Herbs and Botanicals Market](https://vitaminretailer.com/wp-content/uploads/2025/07/Herbs-and-Botanicals-300x285-1753814160.jpg)
[Extra! Extra!] Challenges and Opportunities in the Herbs and Botanicals Market
The global herbs and botanicals supplement market is predicted to grow at a 2.5 percent compound annual growth rate through to 2035, according to Future Market Insights, with consumers increasingly turning to these products to combat chronic disease. Trending functions among herbs and botanicals include cardiovascular health, immunity, and stress reduction; emerging top sellers in ...
Herbs & Botanicals: The State of the Market in 2025
The panel: Alina Hornfeldt, Co-owner, Mastel’s, St. Paul, MN, www.mastels.com Holly Prugar, Supplement Manager, The Mustard Seed Natural Market, Watertown, NY, www.themustardseedonline.com Nichole Petersen, Marketing Director, RidgeCrest Herbals, Salt Lake City, UT, www.rcherbals.com Ramona Billingslea, Marketing & Education Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Rob Brewster, President, Ingredients by Nature (IBN), Montclair, CA, https://ingredientsbynature.com ...
![[Extra! Extra!] Novel Enzyme Found in Gut Bacteria Could Revolutionize Prebiotic Research](https://vitaminretailer.com/wp-content/uploads/2025/07/BioticsEnzymes-300x267-1753814123.jpg)
[Extra! Extra!] Novel Enzyme Found in Gut Bacteria Could Revolutionize Prebiotic Research
Certain glycans—sugar-like compounds with carbohydrate chains—containing galactose, may exhibit potential prebiotic properties that support human health. Identifying enzymes capable of breaking down these glycans is essential for unlocking their full potential. In a new study, researchers discovered a novel enzyme in the human gut that specifically targets a previously unexplored glycan called β-1,2-galactooligosaccharide, known for ...
CBD Usage Skyrockets Providing Profound, Science-Based Benefits for the Athlete
The use of CBD among athletes is becoming extensive. The Agricultural Improvement Act of 2018 (the “2018 Farm Bill”) exempted “hemp” from the definition of “marijuana” so that cannabinoids derived from hemp are no longer controlled substances under federal law. The law sets the THC limit for hemp at “not more than 0.3 percent on ...
A Lot to Digest
The biotics and enzyme category continues to grow and expand as consumers learn more about their benefits. The biotics and enzyme category has come a long way. In 2007, Jamie Lee Curtis touted the benefits of probiotics in a series of commercials for Activia yogurt, causing consumers to become more aware of the health of ...
Matt Levine, Founder, Chlorophyll Water
Matt Levine is an entrepreneur known for his ventures in branding, hospitality and wellness. He is the founder of Chlorophyll Water, the first bottled water in the USA to pass the strict “Clean Label Project Certification” (tested for 90-plus environmental toxins and plasticizers)—a purified mountain spring water enhanced by nature with the addition of chlorophyll, ...
Leaky Gut & Immune Dysregulation: A Functional Medicine Approach to Restoring Balance
Let’s be honest, “leaky gut” sounds like one of those trendy wellness terms that gets tossed around without much scientific backing. But in functional medicine and immunology, increased intestinal permeability is a very real phenomenon with legitimate implications for immune function, mood, inflammation and whole-body health. This article breaks down the gut-immune connection, explains what ...
Becki Lyon, Co-founder, Shübug
California-based Shübug is a brand of insect repellent that offers effective protection against mosquitoes, ticks and other pests. Shübug products are designed to provide long-lasting protection without using harmful chemicals. The company began after co-founder Becki Lyon was diagnosed with breast cancer. Because of that, her husband, Michael Lyon, who she describes as a “serial ...
Brain Care & Preventing Decline
I don’t know about you, but I am no longer a spring chicken. I remember the moon landing, pet rocks and bell-bottom blue jeans the first time they were popular. I can remember the first chapter book I ever read (Bambi) and the names of all my grade school teachers. So why can’t I remember ...
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