Articles by Janet Poveromo
Vibrant Greens
Green and whole food supplements are one of the most robust categories in natural products as consumers learn more about their magnified benefits. In a society of instant, microwaveable, frozen and prepared foods, the option of taking quality non-chemically processed greens as a supplement has piqued the interest of today’s increasingly health-conscious consumers. In fact, ...
Getting A Grip On Stress
Supplements offer a key component in the effort to gain control for the growing number of Americans who say they are stressed out. According to the American Psychological Association, World Health Organization and the American Institute for Stress, the major sources of stress for most people revolve around finances—today’s uncertain economy, personal debt, unemployment, etc. ...
Pet Priorities
The things that we need to live a happy, healthy life are the same things pets need: food, water, shelter, exercise, check-ups, fun— and supplements. Furkids. Four-leggers. Pet parents. Our pets are no longer mere companions—they’re full-fledged family members. And Darlene Frudakis, president and COO of the Illinoisbased PetAg, said consumers are realizing that it ...
Going Non-GMO
As consumer knowledge and demand grows—and for higher intentions as well—natural product retailers and manufacturers want to offer non-genetically modified products. But obstacles remain. According to the non-profit Non-GMO Project, the most recent news in the pursuit for access to information on genetically modified foods in the United States has been the increase in consumer ...
Building Support For Bones And Joints
Overall, the market for bone and joint supplements is steady, but new research and new consumers are slowly picking up the pace. The bone and joint market continues to be a very stable, strong market with a loyal consumer base and steady support from the medical community, making natural products stores a “destination point.” As ...
Gluten-Free Is Here To Stay
Though only one percent of the U.S. population has celiac disease, increased knowledge of gluten-free products is making the category stick with consumers, nevertheless. The gluten-free market is experiencing huge growth, with global sales expected to reach more than $4.3 billion within the next two years, according to Datamonitor analysis. In the United States, the ...
Checking the Numbers
According to Nutrition Business Journal, consumer sales of supplements for diabetes reached $1 billion in 2010—a six percent growth over 2009 sales. The American Diabetes Association has published data showing that in the U.S. alone, in 2010, $218 billion was spent on medical expenditures on diabetes-related illnesses. An estimated 366 million people worldwide now suffer ...
Exploring The Tropics
Suppliers and manufacturers, who specialize in ingredients sourced from tropical locales for use in supplements and foods, discuss the region as a natural product category, and the state of the market for “exotic” ingredients. VR: What is the state of the market for tropical supplements? Is it a growing category? Quirk: It does not appear ...
Enzyme Therapy
The applications for enzymes have grown beyond simple support for digestion, and consumers are taking note of their benefits. Age Stress and a too-fast lifestyle can all take their toll on the body, often leaving us with digestive issues and more. With consumers learning that traditional over-the-counter and prescription products simply mask digestive symptoms, enzymes ...
Homeopathy Prevails
Homeopathic medicines are moving steadily into the mainstream: in recent years, best-selling products can be found in Wal-Mart, Walgreens, CVS and Rite Aid. “The U.S. market for homeopathic medicines continues to grow vigorously as consumers and doctors embrace more natural and safer medicine choices,” said Thierry Montfort, president and CEO of Heel Inc. (Albuquerque, NM), ...
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