Articles by Janet Poveromo
Positive Real Function
With more realistic goals set by manufacturers, consumers are embracing functional foods. After a learning curve, the category is moving in the right direction.Food science and technology advances or a waning of the increasing consumer appetite for foods that may bolster natural defenses, the functional food sector has every expectation to grow.Roman Shuster, research analyst ...
Support For Bone And Joint Health
Strengthening the body from the inside out through nutrition is an opportunity to increase strength and flexibility for bone and joint health while helping to manage aches and pains, a concept with high consumer knowledge. In fact, the state of the market for both manufacturing (new launches) and retail sales of joint health supplements and ...
The Beauty Fusion
Cosmeceuticals, aka nutricosmetics, beauty foods, beauty supplements or beauty-from-within products—the names can be confusing, unclear and sometimes controversial, even to those in the natural products industry, let alone the consumer. Whatever its name, this hybrid trend includes functional foods, beverages and the joining of cosmetics with nutrients. In an attempt to help clear confusion, during ...
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