Articles by Janet Poveromo
Holistic Digestion
As more is learned about digestive health, manufacturers broaden their offerings to address new knowledge. The market for digestive supplements has always been strong and continues to grow, with new innovations and expanded understanding of the direct links between digestion and overall health. “The focus of digestive supplements has shifted in the last decade or ...
Brain Health For All Ages
According to 2011 Alzheimer’s Disease Facts and Figures, a report from the Alzheimer’s Association, more than 5.4 million Americans are known to be living with the disease. What’s worse, the prevalence of decreased brain health and memory decline among Americans is poised to grow rapidly in the near future. Reports such as these help fuel ...
Detoxification & Cleansing Offer a Natural Fresh Start
Natural detoxification is not a new concept: the use of herbs, minerals and other organic ingredients as a means of cleansing the body has been practiced for centuries and by cultures worldwide. But detoxification has never been needed as much as it is in the present. “The human body has evolved highly efficient mechanisms to ...
Enduring EFAs
Proving they’re “essential” as well as innovative, manufacturers say EFA supplements are in it for the long haul. Omega-3 supplements are seeing greater consumer adoption and reaching a broader demographic than ever before, largely based on mounting research about their benefits. In addition to increased public education about EFAs (essential fatty acids), there is also ...
Responding To Inflammation
Awareness of inflammation has come to the forefront in the scientific and medical communities—now health conscious consumers are catching on as well. In the past, inflammation has been viewed as an acute (short term) response to tissue injury that produces characteristic symptoms and usually resolves spontaneously. However, more contemporary revelations show chronic inflammation to be ...
A Boost For Immune
As the immune category market shows robust growth, manufacturers seek to improve classic products while keeping an eye on the latest trends. Allergies and autoimmune diseases are the major immune problems that affect at least 50 million Americans. The main causes can be attributed to the following factors: genetics and environmental pollutants such as endocrine ...
Supporting pain Relief
When it comes to pain, consumers are still using conventional OTC and prescription drugs, so communicating the benefits of natural alternatives is the goal. Unfortunately, pain is extremely common. Millions suffer from acute or chronic pain every year and the effects exact tremendous costs in health care, rehabilitation and lost worker productivity, as well as ...
2012 Retailer Of The Year: Rainbow Blossom
While it may have been slow out of the gate, Rainbow Blossom bloomed into a full-spectrum destination for Kentucky shoppers. Jimmy Carter is elected president, Elvis Presley dies of a heart attack and a gallon of gas costs 65 cents.That was in 1977, the year Rob and Pumpkin Auerbach founded Rainbow Blossom Natural Food Markets ...
Hey, Good Looking
Men and women, young and old interested in looking (and feeling) their best are learning about the beautiful benefits of nutricosmetics. Beauty maintenance has become an inside job, with multitasking vitamins an essential part of anti-aging efforts. But one can’t count out the nutrient-dense topical products also working right alongside. “While demand for nutricosmetics has ...
Breathing Easy
Manufacturers look for innovative natural options that address respiratory and lung health as the need, unfortunately, will continue to grow. Respiratory issues such as COPD (chronic obstructive pulmonary disease, which includes bronchitis and emphysema) are among the top main health issues faced by Americans today. According to the American Lung Association, every year, more than ...
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