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Articles by Janet Poveromo


Stopping The Clock

December 1, 2013

The latest anti-aging knowledge and products help aid consumers in their quest to stay youthful. The search for longevity and the Fountain of Youth are hardly new, and are, in fact, increasing. Gene Bruno, director of category management with Twinlab Corporation in New York, noted that, according to Nutrition Business Journal: • American consumers spent ...

Understanding Inflammation

October 1, 2013

As research consistently confirms chronic inflammation’s effect on overall health, manufacturers innovate to solidify supplements as an important part of the solution. Inflammation is the body’s attempt at self-protection; the aim being to remove harmful stimuli, including damaged cells, irritants or pathogens, and begin the healing process. The natural biological response to a harmful or ...

Real Men Take Supplements

September 1, 2013

With preventative daily health routines becoming more widely practiced, even men, who have lagged behind women in regard to personal health, are joining in. According to a recent Men’s Health Network and Abbott national survey of more than 2,000 men, 52 percent said they usually see a doctor when something needs to be “fixed,” and ...

2013 Retailer Of The Year: Down To Earth Organic & Natural

August 1, 2013

Retailer honors healthy people, animals and environment—Hawaiian style. Inspired by Hawaii’s state motto, “The life of the land is perpetuated in righteousness” (Ua Mau ke Ea o ka ‘Aina i ka Pono), the staff at Down to Earth Organic & Natural envisions a Hawaii where all people “cherish the land and live in health and ...

Sports Transformation

July 1, 2013

The pumped-up bodybuilder representing the sports nutrition category has given way to a broader range of consumers seeking clean products that address various fitness goals and overall health. It can be said that Nostradamus had nothing on Joe Weider. In a 1950 editorial printed in the July issue of Your Physique magazine, the legendary bodybuilder ...

Gut Health … & Beyond

June 1, 2013

Beyond structure function claims for intestinal and immune health, probiotics are being linked to skin and women’s health, sugar cravings, weight loss, allergy relief, oral health and even depression— the list goes on and is surprising.But manufacturers of probiotic ingredients and supplements are wary not to bank on a miracle supplement.Instead, they are waiting for ...

Homeopathy Meets The Mainstream

May 1, 2013

Homeopathic manufacturers are answering the call for natural remedies by keeping American consumer demands in the forefront. Homeopathic medicines have been in wide use for more than 200 years and are one of the most widely practiced medical therapies worldwide. Prescribed by hundreds of thousands of physicians throughout the world, homeopathic medicines are used in ...

Building Teen Health

April 1, 2013

Health issues may change, but the multivitamin still rules as the best-selling supplement for teens and tweens. How manufacturers and retailers can appeal to these age groups is the challenge. Recent headlines confirm some of the health issues facing young people: children reaching puberty at a younger age; struggles with weight gain and obesity; sweetened ...

Beyond A Food Fad

March 1, 2013

Retailers learn more about the allergy-free market as sales continue to grow. Glad to be free from gluten? Petrified of peanuts? Leery of lactose? Scared of soy? You’re not alone. Food allergies, sensitivities and intolerances are a growing health concern, but tracking the prevalence is challenging and can be contested, as popular and scientific definitions ...

Clean Cosmetics

February 1, 2013

Natural health and beauty aid (HBA) companies are seeking the best ways to keep their products “clean,” and convey that to consumers. More than ever, buyers care not only about the ingredients inside their favorite products, but also about the impact manufacturing these products has on the environment. When it comes to the cosmetics industry ...

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