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Wellful Inc. Acquires Ancient Nutrition Brand

by Eric Munson | January 13, 2025

On Jan. 7, Wellful Inc. (Charlotte, NC) announced its acquisition of Ancient Nutrition (Franklin, TN) from VMG Partners, Hillhouse Investment and other holders. Wellful combines advanced e-commerce technology with scientifically formulated solution to help consumers live happier and healthier lives across its vitamin, supplement and food products, the company said. “We are thrilled to bring ...

Co-Founders of Ancient Nutrition Achieve Regenerative Organic Certified Status on Their Farms

by Angela Sabarese | September 27, 2022

Ancient Nutrition has announced the achievement of Regenerative Organic Certified (ROC) for the farming operations owned by their founders, Jordan Rubin and Dr. Josh Axe in Tennessee and Missouri. With this certification, Ancient Nutrition, through the company’s R.A.N.C.H Project, will direct the strategy and operations on the first ever ROC farms in their respective states. ...

Ancient Nutrition Debuts First Brand Anthem “Believe”

by Angela Sabarese | May 16, 2022

Ancient Nutrition (Tennessee) is on a mission to save the world with superfoods–and they’re sharing that mission with the debut of their first ever brand anthem, titled “Believe,” the company stated. Developed in partnership with renowned global production studio The Mill and director Bowe King, the anthem showcases the brand’s unwavering belief that proper nutrition ...

Ancient Nutrition Launches Research Partnership With Rodale Institute

by Angela Sabarese | February 8, 2022

Ancient Nutrition has announced that it is entering into a scientific research partnership with Rodale Institute, a purpose driven non-profit and a founder of the modern regenerative organic movement. This partnership will advance Ancient Nutrition’s efforts to heal the planet through agricultural transformation. Beginning in 2022, Ancient Nutrition will dedicate one percent of annual revenue ...

Ancient Nutrition Commits to Sustainability & Regenerative Agriculture

by Angela Sabarese | April 19, 2021

Ancient Nutrition has announced its commitments to sustainability and regenerative agriculture through initiation of the R.A.N.C.H. Project, a first-of-its-kind solution aimed at building topsoil, reducing waste and sequestering carbon dioxide, while supporting the company’s mission to transform the health of every individual on the planet with history’s most powerful superfoods. R.A.N.C.H. stands for Ancient Nutrition’s commitment pillars: Regenerative Agriculture, Nutrition & Climate Health. ...

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