supplements
NOW Launches Advertising Campaign Focused on Quality and Value
Two years ago, NOW (Bloomingdale, IL) gave consumers 19,000 reasons to feel good spending less on their supplements based on the number of quality tests performed each month. That message has proven highly effective, generating increased in both aided and unaided brand awareness, and brand usage. Since then, NOW has increased its monthly quality testing ...
Brian Mosser Becomes New Owner of Get Healthy
Get Healthy Vitamins and Natural Foods, an independent natural retailer located in Brooksville and Spring Hill, FL, announced Brian Mosser purchased the business from founders Karen Greenway and Laura DeWitt, becoming the new owner. Mosser started working at Get Healthy nearly 20 years ago where he started as a store clerk. Through hard work, passion ...
Pharmavite Opens $250 Million Production Facility in Ohio
On May 8, California-based Pharmavite announced the grand opening of its new manufacturing and research & development facility at 13700 Jug Street in New Albany, OH. The 225,000 square-foot facility is a $250 million investment and will create 225 jobs with potential for further expansion. Pharmavite is the manufacturer of several health and wellness brands: ...
DeSouza International Returns to the Marketplace
On April 23, DeSouza International (Port Huron, MI), the original purveyor of liquid chlorophyll supplements, announced its return to the marketplace. After the passing of its co-founder Rosalie DeSouza, the company underwent a transition period and is now guided by a new generation of leadership and a renewed global vision. Founded in 1957 by Paul ...
NOW Testing of Methyl B12 Brands Highlights “Inherent Complexity”
NOW (Bloomingdale, IL) continued its award-winning quality testing program with a survey of 25 different brand samples of methylcobalamin (methyl B12) purchased on Amazon in January 2025. Methyl B12 was chosen because of its high cost and potential failure of its potency label claim. The results once again identified brands not meeting label claims, but ...
CRN Responds to “Misinterpreted” Study on Muscle-Building Supplements
The Council for Responsible Nutrition (CRN) issued a statement in response to a study in PLOS Mental Health that reported muscle-building supplement use is associated with muscle dysmorphia among Canadian adolescents and young adults. According to CRN, correlation is not causation, but it is being ignored in the rush to blame supplements for body image ...
Nailed It!
Hair, skin and nail health is a marker for overall health. According to Liz Smith, RN, owner of Natural Path Silver Wings (Nashville, TN), cosmetic products that contain repair and restoration ingredients are a top request with consumers. “There is an ever-growing market for youth-retaining cosmetic skin products and especially all-natural formulas without harmful chemical ...
Former Boxer Floyd Mayweather Launches Supplement Line
Former professional boxer and entrepreneur Floyd Mayweather Jr. launched his own line of premium supplements called 101 (One of One). The brand recognizes that we are all “one of one” with unique goals for fitness journeys. “For years, I was asked what supplements I take to stay on top of my game. I don’t cut ...
UFC and Thorne Announce Enhanced Global Partnership Renewal
Ultimate Fighting Championship (UFC) and supplement maker Thorne (New York, NY) announced an enhanced renewal of their global partnership. Thorne has been a UFC partner since 2019 and remains the Official Sports Performance Nutrition Partner of UFC and an Official Partner of the UFC Performance Institute. “The deployment and distribution of Thorne products touches every ...
CRN Says Massachusetts Age Restriction Bills Worse Than New York Law
The Council for Responsible Nutrition (CRN) issued a stark warning about the dangers posed to consumers by newly introduced bills in the Massachusetts legislature that would age restrict a broad array of dietary supplements. According to CRN, this legislation is “even more prohibitive” than the controversial New York law enacted in 2024, which the association ...
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