Recovery
Asutra Voluntarily Discontinues Claims for Magnesium Body Butter With Capsaicin
BBB National Programs’ National Advertising Division (NAD) challenged “express and implied advertising claims” made by Proximity Capital Partners (dba Asutra), concerning the efficacy of its Magnesium Body Butter with Capsaicin. According to NAD, the challenge claims include statements that Asutra’s Magnesium Body Butter provides relief from chronic pain, aids recovery, promotes comfort and better sleep, ...
Sleep Is Essential for Optimum Athletic Performance
According to the National Sleep Foundation, there is a widespread struggle with sleep. Millions of people experience insufficient sleep and sleep disorders, negatively impacting health, well-being and productivity. In fact, more than one-third of adults sleep less than the recommended seven hours per night, leading to fatigue during the day and a higher risk of ...
Wooden Spoon Herbs Expands Into Sprouts Farmers Market
Wooden Spoon Herbs (Chattanooga, TN), an herbal wellness brand, officially launched nationwide in all Sprouts Farmers Market locations through the retailer’s Innovative Center program. The launch features five herbalist-formulated items including the exclusive debut of Magic Magnesium Tart Cherry, a fruit-forward blend of magnesium glycinate, organic tart cherry and plant-based melatonin designed to support sleep, ...
Hydration: Critical for Optimal Athletic Performance & Overall Health
Your body depends on water to survive. Every cell, tissue, and organ in your body needs water to work properly. The body uses water to maintain its temperature, remove waste, and lubricate the joints. Good hydration is important for optimal health. Because the body cannot store water, we must constantly supply it with water to ...
Echo Water and 10X Health System Announce Strategic Partnership
Echo Water (Salt Lake City, UT), a leader in hydrogen water therapy, announced a new strategic partnership with wellness company 10X Health System (Miami, FL). The collaboration will see the acclaimed Echo Flask white-labeled and sold under 10X’s brand, expanding its reach to more customers. The Echo Flask launched in 2025 and is a smart ...
Not All Energy Is Created Equal!
When we mention energy, we often think of fun—riding horses, roller blading, skiing, rock climbing and dancing, to name only a few. Sometimes we also think about energy in the context of our work and home life—raising children, shopping for meals, mopping the floor, cutting the grass, not to mention the energy to fulfill our ...
Herbs for the Stages of Immune Support
“We do not catch diseases. We build them. We have to eat, drink, think and feel them into existence. We work hard at developing our diseases. We must work just as hard at restoring health. The presence of germs does not constitute the presence of a disease.” — Antoine Béchamp The immune system is precisely ...
New Research on Essential Amino Acids for Muscle Repair
Previously, I wrote an article titled “Sarcopenia & Amino Acids” for the September 2017 issue of Vitamin Retailer. In it, I discussed the science behind a specific, patented blend of essential amino acids (EAAs) known as Reginator, with a focus on sarcopenia (age-related muscle loss). I also reviewed research on EAAs’ impact on younger subjects ...
![[Extra! Extra!] Talking Sports and Active Nutrition With Carl Germano](https://vitaminretailer.com/wp-content/uploads/2024/02/Sports-Nutrition-300x200.jpg)
[Extra! Extra!] Talking Sports and Active Nutrition With Carl Germano
Vitamin Retailer (VR) reached out to Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, NY Bd. Certified Clinical Nutritionist, to discuss sports nutrition. VR: Sports nutrition means more today than just aminos or whey protein isolate. Please describe what the sports nutrition market looks like today, and take a look ...
Sports Nutrition: Is the Category Unstoppable?
The panel: Izhar Basha, Founder and CEO, EHPLabs, Valley Cottage, NY, https://ehplabs.com Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, Sugar Land, TX, https://bluebonnetnutrition.com Niki Kennedy, Director, Insights & Content, Glanbia Nutritionals, Chicago, IL & Galway, Ireland, www.glanbianutritionals.com Spencer Lynn, ...
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