products
Fresh Thyme Market Relaunches Own Brand Portfolio
On Feb. 25, Fresh Thyme Market (Downers Grove, IL) announced the relaunch of its Own Brand portfolio. The reignited portfolio will feature expanded trend-forward products, recharged packaging and an evolved strategy to make high-quality, better for you and local choices more accessible to today’s customers. As part of the relaunch, Fresh Thyme is focusing on ...
MegaFood Unveils Brand Relaunch and New Campaign
On Jan. 7, MegaFood (Manchester, NH) unveiled a brand relaunch alongside a new campaign that “reflects a significant evolution in how the brand shows up for consumers seeking wellness support.” According to the company, the brand relaunch underscores MegaFood’s commitment to “meeting consumers where they are in life and celebrating the joy found in small ...
Bluebonnet Nutrition Responds to Protein Powder Report
Nutritional supplement brand Bluebonnet Nutrition (Sugar Land, TX) responded to the recent Consumer Reports article regarding heavy metal contamination in protein powders. “Protecting consumer health is a shared priority, and we recognize the importance of continued vigilance when it comes to product safety and quality,” said Bluebonnet President Gary Barrows. “While the findings raise concerns ...
FitLife Brands Acquires Irwin Naturals
FitLife Brands (Omaha, NE), a developer and provider of nutritional supplements and wellness products, announced it entered a definitive agreement to acquire Irwin Naturals (Los Angeles, CA) and its related affiliates for $42.5 million. Irwin previously filed for Chapter 11 bankruptcy in August 2024. According to FitLife, both brands have product lines that are largely ...
Natural Grocers Celebrates 70th Anniversary, Announces Special Deals
Natural Grocers by Vitamin Cottage (Lakewood, CO) is celebrating its 70th anniversary this year and the company announced a large-scale celebration across all 169 stores. “As we mark our 70th Anniversary, we’re proud to carry forward the vision my grandparents, Margaret and Philip Isely, began in 1955,” said Raquel Isely, vice president of marketing for Natural Grocers. “My grandmother’s ...
iHerb Recalls 60,000 Iron Supplements
On June 26, iHerb (Irvine, CA) recalled about 60,000 units of its house brand California Gold Nutrition Iron Supplements over “child safety concerns.” According to the company, the recalled supplements contain iron, which are legally required to be in child-resistant packaging as per the Poison Prevention Packaging Act. The packages for the bottles and blister ...
Leadership Forum: Navigating Uncertainty
Here’s what industry leaders are saying about the major issues affecting the natural products industry today. The panel: Alina Hornfeldt, Co-owner, Mastel’s, St. Paul, MN, www.mastels.com Debra Short, Executive Director, SENPA, New Port Richey, FL, https://senpa.org Holly Prugar, Supplement Manager, The Mustard Seed, Watertown, NY, www.themustardseedonline.com Jim Emme, Chief Executive Officer, NOW Health Group, Bloomingdale, ...
iHerb Expands House Brand to Offer Beauty and Personal Care Products
iHerb (Irvine, CA) announced the launch of California Gold Nutrition Beauty, a new holistic self-care line made with premium ingredients to promote wellness from the inside out. The new line debuts with a targeted collection of hair multivitamins and clean hair care essentials. As iHerb’s largest and most trusted house brand, California Gold Nutrition now ...
Natura-Genics Receives GMP Certification
On May 15, supplement manufacturer Natura-Genics (Chino, CA) received a Good Manufacturing Practices (GMP) certification from UL Solutions to ensure consistent nutraceutical manufacturing practices, compliant with CFR 111 and to demonstrate continuous improvements in GMP standards. The company operates under licenses issued by the U.S. Food and Drug Administration (FDA), California Certified Organic Farmers (CCOF) ...
Springtime Immune Help
Proactive health and wellness for the spring season. April may in fact be the cruelest month, therefore spring is a crucial time to focus on immune health because of seasonal changes, such as fluctuating temperatures, increased pollen levels and increased outdoor activities. “Spring is a season when people stop focusing on immune health and are ...
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