products
The Vitamin Shoppe Unveils “Hometown Stores” Concept
The Vitamin Shoppe (Secaucus, NJ) is strengthening its brand partnerships while redefining the in-store shopping experience in select markets with the launch of its new “Hometown Stores” concept. These innovative retail collaborations pair a local Vitamin Shoppe with a top partner brand that has its company headquarters and deep roots in the same metro area, ...
Piping Rock Health Products Acquires Former Clorox Supplement Brands
Piping Rock Health Products (Bohemia, NY), a family-owned vitamin and nutritional supplement company, announced the acquisition of four iconic natural health and wellness brands, Natural Vitality, NeoCell, Rainbow Light and Renew Life. These brands were previously owned by The Clorox Company (Oakland, CA) until they were sold to Piping Rock in 2024. Piping Rock is ...
New Chapter Launches First Upcycled Certified Products
New Chapter (Brattleboro, VT) announced its first Upcycled Certified products including its entire Wholemega Wild Alaskan Salmon Fish Oil line. The Upcycled Certified mark identifies products that have full nutritional value but would have otherwise been discarded for various reasons, the company said. Using these surplus foods to create new, high-quality items reduces food waste ...
iHerb Unveils Online Distribution Partnership With The Vitamin Shoppe
Health and wellness e-commerce retailer iHerb (Irvine, CA) announced a partnership with The Vitamin Shoppe (Secaucus, NJ) to bring the brick-and-mortar retailer’s products to millions of new consumers worldwide. iHerb ships more than 50,000 products from more than 1,800 brands to more than 180 countries, the company said. “At The Vitamin Shoppe, we believe everyone ...
Getting to the Heart of It: Experts Weigh In
The panel: Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Ed Dosz, Senior Scientist and Regulatory Specialist, NOW, Bloomingdale, IL, www.nowfoods.com Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, Sugar Land, TX, https://bluebonnetnutrition.com Jay Levy, Director of Sales, Wakunaga of America, Mission Viejo, CA, https://kyolic.com Dan Lifton, CEO, ...
30 Trailblazing Products
To commemorate Vitamin Retailer (VR) magazine’s 30th anniversary, the VR staff wanted to highlight 30 of some of the most outstanding products in the natural products industry. All of the featured items have made their mark to become some of the top-selling and most popular vitamin and supplement products. Barlean’s Swirls Formerly called Barlean’s Omega-3 ...
Eco-friendly Products and Packaging
As sustainability and eco-friendliness trend upward, natural product companies and retailers are prioritizing products and packaging that are kind to the planet. As consumers turn toward favoring more eco-friendly and sustainable products and packaging, companies and retailers in the natural products industry have been responding. According to Allied Market Research, “the global green technology and ...
GeniusCentral and Essential Formulas Align
A new partnership between GeniusCentral and Essential Formulas has industry experts excited about the new affliation. According to Amy McClain, director of key accounts for Essential Formulas, Living Naturally utilizes advanced tools that support retailers’ ability to make educated selections, save time and build successful businesses. “This shared philosophy aligns perfectly with ours,” she said. As ...
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