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Scott’s Protein Balls Unveils New Branding, Packaging and Formulation

by Eric Munson | March 24, 2025

New York-based Scott’s Protein Balls unveiled a new chapter with a refreshed brand identity featuring cleaner ingredients, updated packaging and a reinforced commitment to purpose-driven nutrition. According to the company, the new packaging and logo reflect the company’s journey of growth and evolution. The new design features a modern and youthful look with a bold ...

MegaFood Unveils New Brand Look After More Than 50 Years

by Eric Munson | July 29, 2024

Since 1973, MegaFood (Manchester, NH) has been using science to harness the power of planets to create efficacious vitamins and supplements including the brand’s Blood Builder iron supplements, its Men’s and Women’s One Daily multivitamins and its Baby & Me 2 line, the company stated. In July 2024, MegaFood announced a new brand identity, unveiling ...

[Extra! Extra!] Talking Sports and Active Nutrition With Carl Germano

by James Gormley | March 1, 2024

Vitamin Retailer (VR) reached out to Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, NY Bd. Certified Clinical Nutritionist, to discuss sports nutrition. VR: Sports nutrition means more today than just aminos or whey protein isolate. Please describe what the sports nutrition market looks like today, and take a look ...

Sports Nutrition: Is the Category Unstoppable?

by James Gormley | March 1, 2024

The panel: Izhar Basha, Founder and CEO, EHPLabs, Valley Cottage, NY, https://ehplabs.com Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, Sugar Land, TX, https://bluebonnetnutrition.com Niki Kennedy, Director, Insights & Content, Glanbia Nutritionals, Chicago, IL & Galway, Ireland, www.glanbianutritionals.com Spencer Lynn, ...

MegaFood Announces Partnership with 1% for the Planet

by Eric Munson | January 29, 2024

On Jan. 24, MegaFood (Manchester, NH), a company known for its plant-based supplements, announced a partnership with 1% for the Planet. The company said it will commit 1 percent of annual sales to environmental partners across the globe. MegaFood has a Giving Strategy designed to support farmers, food, soil, local New Hampshire initiatives, climate related ...

Study From University of Minnesota Reveals Bioactives in Plant-Based Fiber

by Eric Munson | October 24, 2023

New research from the University of Minnesota suggests more reasons people should be prioritizing fiber in their diets. The study was a collaboration between the university and Brightseed Bioactives, a biotechnology company based in South San Francisco, CA. Researchers found each plant source of insoluble dietary fiber contains unique bioactives which are compounds linked to ...

PLANT Act Introduced Into Congress

by Angela Sabarese | August 8, 2023

On July 28, U.S. Representative Jim McGovern (D-MA) introduced the Peas, Legumes and Nuts Today (PLANT) Act, which would help ensure that U.S. Department of Agriculture (USDA) programs support farmers and companies producing plant-based foods. “The PLANT Act will help us win the future of food,” said McGovern. “Plant-based foods are already creating new opportunities for farmers across ...

Body Complete RX Expands Footprint at the Vitamin Shoppe

by Angela Sabarese | April 11, 2022

Body Complete Rx (BCRX), the first Black female-owned supplement and wellness company to launch at The Vitamin Shoppe in the retailer’s weight management category, is expanding its offerings at over 680 retail locations nationwide with the addition of its signature plant-based protein powders. This May, the brand’s best-selling NOURISH line of protein powders will be ...

Sun Chlorella Named Official Superfood of Brooklyn Nets And New York Liberty 

by Angela Sabarese | December 21, 2020

Sun Chlorella has been named The Official Superfood of the Brooklyn Nets and New York Liberty. The partnership includes California-based Sun Chlorella becoming the presenting sponsor of Nets Training Camp, along with branded signage integrated at HSS Training Center, the Nets’ state-of-the-art practice facility in Brooklyn, NY. Sun Chlorella will also receive digital courtside signage at ...

The Pandemic: Driving Growth of Plant-based Products

by Mark Becker | November 30, 2020

As 2020 comes to a close, we can reflect back on a year that has been challenging for us all. The coronavirus pandemic has drastically changed the way we work, live and socialize. It’s also changing the way we think about nutrition. Nearly one-quarter of all Americans are going more plant-based. Every week it seems ...

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