partnership
Life Extension Partners With Weston FC Soccer Club
Life Extension (Fort Lauderdale, FL) announced a two-year partnership with Weston FC Soccer Club in Weston, FL to support young athletes in their pursuit of excellence on and off the field. As part of the agreement, Life Extension will offer Weston FC parents free access to its Premier Rewards program, which includes exclusive sales on ...
Poppi Becomes Official Soda of Los Angeles Lakers
Poppi (Austin, TX), manufacturer of the popular eponymous prebiotic soda, announced its sponsorship with the Los Angeles Lakers. This marks the first professional sports collaboration for Poppi. As the official soda of the Lakers, Poppi aims to introduce a new type of soda to the next generation and re-enhance the sports experience with a better-for-you ...
HealthLOQ and GRMA Partner on Dietary Supplement Product Integrity Program
HealthLOQ (Scottsdale, AZ) announced a partnership with the Global Retailer and Manufacturer Alliance (GRMA) in launching the Dietary Supplement Product Integrity Program. Developed through a consortium of industry stakeholders—such as retailers, brands, manufacturers, testing/inspection/certification (TIC) organizations, accreditation bodies and trade organizations, this program promotes transparency, credibility and scientific integrity within the dietary supplement product category. ...
Natural Grocers Partners With Rodale Institute
Natural Grocers by Vitamin Cottage (Lakewood, CO) announced a new partnership with Rodale Institute (Kutztown, PA), a nonprofit organization dedicated to regenerative organic agriculture. During Organic Month (September), customers will have the opportunity to support the retailer’s goal of raising $100,000 for Rodale Institute with donations at the register and a portion of proceeds from ...
Thorne Debuts Find Your Way Campaign With Karlie Kloss
New York-based Thorne announced its Find Your Way campaign featuring entrepreneur, investor, philanthropist and supermodel Karlie Kloss. Find Your Way showcases how Thorne provides personalized solutions to help individuals optimize their health and wellness at every age and stage of life, the company said. Kloss partnered with Thorne to highlight her personal health and wellness ...
iHerb Unveils Online Distribution Partnership With The Vitamin Shoppe
Health and wellness e-commerce retailer iHerb (Irvine, CA) announced a partnership with The Vitamin Shoppe (Secaucus, NJ) to bring the brick-and-mortar retailer’s products to millions of new consumers worldwide. iHerb ships more than 50,000 products from more than 1,800 brands to more than 180 countries, the company said. “At The Vitamin Shoppe, we believe everyone ...
CRN Foundation and Members Create Prenatal Nutrition Center
CRN Foundation, the educational arm of the Council for Responsible Nutrition (CRN), along with six member companies created a Prenatal Nutrition Center, which will debut at the American College of Obstetricians and Gynecologists (ACOG) Annual Clinical and Scientific Meeting 2024 in San Francisco, CA. The participating member companies are Balchem, Church & Dwight Co., dsm-firmenich, ...
OmniActive & CRN Partner to Raise Awareness of Macular Carotenoids Prenatal Needs
OmniActive Health Technologies (India/Bridgewater, NJ) announced a collaboration with the Council for Responsible Nutrition (CRN) to highlight the significance of lutein and zeaxanthin isomers for prenatal nutrition at the American College of Obstetrics and Gynecology (ACOG)’s Annual Clinical & Scientific Meeting in San Francisco, CA. OmniActive is one of six companies involved in the partnership ...
SENPA, VRM Media Announce Partnership For SOHO 2024
Natural products industry trade association SENPA, producer of the annual SOHO Expo in Orlando, FL, announced that VRM Media has been named as its official Sales & Marketing Partner for the upcoming SOHO 2024 trade show. As part of the partnership, henceforth the Sales Department of VRM Media (publisher of Vitamin Retailer, Natural Practitioner and ...
iHerb Partners With Mike Tyson to Launch Exclusive Collection
On Jan. 31, iHerb (Irvine, CA), a leading e-commerce platform for vitamins, minerals and supplements, announced a collaboration with former heavyweight boxer Mike Tyson. Tyson’s personalized supplement collection will be available exclusively at iHerb. Tyson and iHerb Global Advisor Dr. Mehmet Oz, will promote the new collection including an offer for a 10 percent discount ...
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