Fresh Thyme Market (Downers Grove, IL) in partnership with Alive Academy launched a custom accredited retailer education program designed exclusively for its employees.

This innovative program offers Fresh Thyme’s Vitamin and Body Care Department an immersive course tailored to the brand’s products and consumer needs. The course will provide team members with foundational knowledge and insights, equipping them with tools to deliver personalized guidance and elevated in-store experiences, the company said.

“Providing our customers with an elevated shopping experience starts with our incredible team,” said Fresh Thyme President Liz Zolcak. “Through our partnership with Alive Publishing Group, the Alive Academy empowers our team to grow personally and professionally, equipping them with the tools and confidence to deliver exceptional service and trusted expertise every day.”

“As interest in natural health continues to grow, so does the need for knowledgeable, accredited professionals who can guide consumers on their wellness journey. This partnership underscores our shared commitment to empowering Fresh Thyme employees with the expertise they need to inspire healthier communities,” added Jane Griffiths, group vice president of education at Alive Academy.

The pilot program began in spring 2024 with plans for full implementation in 2025. Each graduate will earn a “Natural Product Advisor Certification” and will wear lapel pins signifying their expertise.

For more information, visit www.freshthyme.com or www.aliveacademy.com.