Packaging
SweetLeaf Launches Rebrand Highlighting Prebiotic Fiber Advantage
On March 4, during Natural Products Expo West, natural sweetener pioneer Wisdom Natural Brands (Gilbert, AZ) announced a rebrand of its SweetLeaf stevia packaging that focuses on the brand’s 100 percent plant-based attributes and modern category leadership. The rebrand features a unique pistachio green color palette, subtle leaf iconography and new front-of-pack callouts that notably ...
Fresh Thyme Market Relaunches Own Brand Portfolio
On Feb. 25, Fresh Thyme Market (Downers Grove, IL) announced the relaunch of its Own Brand portfolio. The reignited portfolio will feature expanded trend-forward products, recharged packaging and an evolved strategy to make high-quality, better for you and local choices more accessible to today’s customers. As part of the relaunch, Fresh Thyme is focusing on ...
Venable LLP Issues Client Alert on EPR Laws
As of October 2025, seven states (California, Colorado, Maine, Maryland, Minnesota, Oregon and Washington) have passed Extended Producer Responsibility (EPR) laws. These laws are intended to reduce packaging waste and improve recycling by holding producers financially and operationally responsible for the end-of-life management of their products, according to a client alert issued by Venable LLP. ...
Mama Bird Completes Rebrand From Best Nest Wellness
Mama Bird (Denver, CO) has completed its rebrand from Best Nest Wellness. Marking the company’s 10-year anniversary, the new name reflects the company’s mission to make brain-first nutrition easy and accessible for families at every stage of life. The redesigned packaging is bright, playful and instantly recognizable, and is as approachable as it is functional. ...
Dr. Bronner’s Releases 2025 All One! Report
Dr. Bronner’s (Vista, CA) published its annual All One! Report for 2025. The brand’s social responsibility and environmental impact report summarizes the company’s philanthropic giving, activism, operations data and other important developments in 2024. The report contains various essays by Dr. Bronner’s employees that explore the purpose-driven efforts undertaken in 2024 including: Creation of a ...
Jambar Embraces Sports Heritage With New Packaging
On Aug. 20, California-based Jambar, a maker of organic energy bars, unveiled new packaging that celebrates the brand’s roots in performance nutrition and its growing community of sports partners. The wrappers and boxes for each of the five flavors now feature images of athletes. Chocolate Cha Cha has runners, Peanut Butter Malt Medley has cyclists, ...
iHerb Recalls 60,000 Iron Supplements
On June 26, iHerb (Irvine, CA) recalled about 60,000 units of its house brand California Gold Nutrition Iron Supplements over “child safety concerns.” According to the company, the recalled supplements contain iron, which are legally required to be in child-resistant packaging as per the Poison Prevention Packaging Act. The packages for the bottles and blister ...
Natura-Genics Receives GMP Certification
On May 15, supplement manufacturer Natura-Genics (Chino, CA) received a Good Manufacturing Practices (GMP) certification from UL Solutions to ensure consistent nutraceutical manufacturing practices, compliant with CFR 111 and to demonstrate continuous improvements in GMP standards. The company operates under licenses issued by the U.S. Food and Drug Administration (FDA), California Certified Organic Farmers (CCOF) ...
Scott’s Protein Balls Unveils New Branding, Packaging and Formulation
New York-based Scott’s Protein Balls unveiled a new chapter with a refreshed brand identity featuring cleaner ingredients, updated packaging and a reinforced commitment to purpose-driven nutrition. According to the company, the new packaging and logo reflect the company’s journey of growth and evolution. The new design features a modern and youthful look with a bold ...
MegaFood Unveils New Brand Look After More Than 50 Years
Since 1973, MegaFood (Manchester, NH) has been using science to harness the power of planets to create efficacious vitamins and supplements including the brand’s Blood Builder iron supplements, its Men’s and Women’s One Daily multivitamins and its Baby & Me 2 line, the company stated. In July 2024, MegaFood announced a new brand identity, unveiling ...
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