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NOW Begins DNA Testing Probiotics to Ensure Strain Identity

by Nicholas Saraceno | September 26, 2016

NOW, based in Illinois, has augmented the company’s testing capabilities with new equipment to verify the identity and purity of the company’s key probiotic products. It recently installed the Dupont RiboPrinter System, which uses DNA-fingerprinting technology to identify specific strains of bacteria, as well as unknown microorganisms.  While accuracy of DNA testing for herbal products is somewhat controversial ...

NOW Website Expands Retailer Search Function, Introduces Canadian Version

by Nicholas Saraceno | July 13, 2016

NOW, a family-owned manufacturer of dietary supplements, personal care and natural foods, has launched a newly-designed, responsive website which expands upon the company’s support of natural product retailers, as well as offering a Canadian version of the site. Streamlined and intuitive, the new site design makes it easier to find information on products, quality, safety, ...

NOW Partners with GrassrootsHealth to Fund Prenatal Vitamin D Project

by Nicholas Saraceno | July 5, 2016

Illinois-based NOW, a family-owned manufacturer of dietary supplements, has provided more than $100,000 in funding and vitamin D supplements to support Protect Our Children NOW!, a two-year grassroots prenatal Vitamin D project to improve birth outcomes and combat increased health care costs associated with vitamin D deficiency in utero. The pilot program, spearheaded by GrassrootsHealth, an ...

NOW Foods Annual Conference Draws More Than 150 Retailers

by Janet Poveromo | August 3, 2015

Illinois-based NOW Foods’ 2015 Retailer Conference, the 17th annual such event, drew more than 150 of NOW’s retail customers from North America in a weekend of education, networking and product training. The program is focused on giving retailer customers in-depth knowledge of NOW’s quality program, and tools to help them increase sales. Presentations included: All ...

NOW Foods and Elwood Richard Honored by Emord & Associates

by Angela Santoriello | September 19, 2014

During their 20-year anniversary celebration event, Bloomingdale,  Illinois-based NOW Foods and its founder Elwood Richard were honored with three awards by prominent law firm Emord & Associates at the firm’s Sacred Fire of Liberty Gala this month. At the Hyatt Regency Resort in Cambridge, MD, Richard,  who is also the webmaster for Natural Health Research ...

NOW Foods Hosts First West Coast Retailer Conference

by Angela Santoriello | August 27, 2014

NOW Foods recently hosted its first West Coast Retailer Conference in Sparks, NV, including a tour of its newest manufacturing and distribution facility. The conference also included sessions focused on education, networking, and product training. Held at the Peppermill Hotel in Reno, the conference opened with Dan Richard, national sales manager, and Jim Emme, CEO, ...

Documentary Details NOW Commitment

by Angela Santoriello | June 16, 2014

Promoting commitment, NOW Foods has produced a short documentary, “Who is NOW.” The video reveals how the company is uniquely positioned to meet the comprehensive wellness needs of health-conscious consumers by offering such a diverse product line, according to NOW. “NOW is truly a unique company, and I think this video will give people a ...

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