NOW
NOW Testing Identifies Creatine Gummy Failings
NOW Foods’ (Bloomingdale, IL) latest round of testing turned its attention to creatine gummies, identifying significant product failings, according to the company. Creatine is a compound produced in the body to give muscles short-term energy popularly used in dietary supplements. According to NOW, there was a disconnect between claimed dosages and technical capabilities. NOW has […]
NOW Issues Voluntary Recall on Phosphatidylserine Products
On Jan. 10, NOW Health Group (Bloomingdale, IL) announced a voluntary recall on Phosphatidyl Serine products from NOW Brand (Product Code 2392, Lot Numbers 3316650 and 3309243) and Protocol for Life Balance (Product Code P2392, Lot Numbers 3309194 and 3316624). Testing revealed some units from these lot numbers failed to meet label claims. NOW was […]
NOW Again Honored as a “Great Place to Work”
NOW (Bloomingdale, IL) was again honored as being a “Great Place to Work” by the National Association for Business Resources in their Summer 2023 Best and Brightest Companies to Work For. NOW was honored in three separate categories: 2023 Best and Brightest Companies to Work For in the Nation (12th consecutive year) One of the […]
NOW Announces Three Women Promoted in Science Department
NOW (Bloomingdale, IL) has announced three new promotions in the Nutritional Science Department of the company’s Label Compliance Group. Amy Kosowski, MS, RDN, who joined NOW in 2000, has been promoted to the position of science and regulatory manager, overseeing the group that includes regulatory status evaluation, label compliance, research, new ingredient evaluation, and toxicology. […]
NOW Partners With Top Wellness Experts to Launch You’re Enough NOW Campaign
NOW has launched its “You’re Enough NOW” campaign during Mental Health Awareness Month (May). Long to-do lists and daily stressors can leave many feeling taxed and overwhelmed. Prioritizing health matters, so NOW Wellness Experts including Peloton Instructor Emma Lovewell (@emmalovewell), Celebrity Health Coach Kelly LeVeque (@bewellbykelly) and Functional Medicine Practitioner Dr. Will Cole (@drwillcole) will be providing simple and approachable wellness tips […]
NOW Reports on Fraudulent Products Sold on Amazon Mimicking Prominent Industry Brands
NOW (Bloomingdale, IL) reported that it recently discovered multiple fraudulent supplements sold on Amazon mimicking the NOW brand as well as another prominent supplement brand. NOW began investigating after being notified by several consumers about suspicious NOW branded products they had purchased. NOW said it discovered that one fraudulent company, operating under the name of […]
NOW Makes Essential Oil Certificate of Analysis Available to Consumers
NOW has begun making all the certificates of analysis (CofA) for its line of more than 90 100 percent pure essential oils available for consumers to view via the NOW website. Each CofA, searchable by product lot number, shows the results of quality testing that each essential oil has undergone, confirming that it adheres to […]
NOW Celebrates 55th Anniversary
NOW (Bloomingdale, IL) is celebrating 55 years since founder Elwood Richard started the company by reaching new milestones in sustainability and transparency. “I know my father would be pleased that we have continued his commitment to doing what’s right for the environment and our customers, and are constantly raising the bar,” said Dan Richard, vice […]
NOW Switches to Bottles Made From PCR Recycled Resin, Reducing Millions of Pounds of Plastic
As part of a decades-long mission to reduce environmental impact, NOW announced they have begun transitioning supplement bottles to 100 percent post-consumer recycled (PCR) resin. This transition will be rolled out initially to every product in the extensive supplement line currently packaged in white bottles, with sports nutrition, pet supplements and personal care lines to […]
NOW Tests More Amazon.com Products
NOW (Bloomingdale, IL) has continued its testing of supplements from lesser-known brands purchased on Amazon, with this round on the popular mineral magnesium glycinate. Once again, the results showed misleading and inaccurate labeling and many of the products did not contain the claimed material, material form, or amounts, according to NOW. NOW discovered that almost […]
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