NOW
NOW Testing of Oregano Oil Supplements Finds Two-Thirds Failed Potency
NOW (Bloomingdale, IL) recently tested 35 oregano oil supplements purchased from Amazon. Results showed that nearly two-thirds of the products failed potency testing and six had no detectable carvacrol, the active measurable component in oregano oil. In fact, many of the soft gel samples contained virtually no oregano smell or taste, according to NOW. NOW ...
NOW Health Group Announces New Employee Stock Ownership Plan
On Jan. 7, NOW Health Group (Bloomingdale, IL) announced its plan to preserve local ownership and further strengthen the company’s prospects by selling a portion of its stock to employees through a new Employee Stock Ownership Plan (ESOP). An ESOP is a form of federally regulated retirement plan that is designed to invest primarily in ...
NOW Launches Advertising Campaign Focused on Quality and Value
Two years ago, NOW (Bloomingdale, IL) gave consumers 19,000 reasons to feel good spending less on their supplements based on the number of quality tests performed each month. That message has proven highly effective, generating increased in both aided and unaided brand awareness, and brand usage. Since then, NOW has increased its monthly quality testing ...
Natural Products Industry Responds to Trump Tariffs
On April 2, President Donald Trump declared that “foreign trade and economic practices have created a national emergency.” His executive order imposes responsive tariffs to “strengthen the international economic position of the United States and protect American workers.” Under the order, Trump imposed a 10 percent tariff on all countries effective April 5. There will ...
NOW Testing of Methyl B12 Brands Highlights “Inherent Complexity”
NOW (Bloomingdale, IL) continued its award-winning quality testing program with a survey of 25 different brand samples of methylcobalamin (methyl B12) purchased on Amazon in January 2025. Methyl B12 was chosen because of its high cost and potential failure of its potency label claim. The results once again identified brands not meeting label claims, but ...
NOW Testing of SAMe Brands From Amazon Reveals Continued Labeling and Quality Problems
The most recent examination from NOW’s (Bloomingdale, IL) award-winning testing program, demonstrated “profound quality and labeling failings continue” for SAMe samples purchased on Amazon in October 2024. This is the 19th round of testing NOW has performed. NOW previously investigated “suspicious” SAMe (S-adenosylmethionine) supplements from Amazon in March 2020 with all 11 testing at low ...
NOW and INM Announce Protocol for Life Scholarship
NOW Health Group (Bloomingdale, IL) and the Institute for Natural Medicine (INM) announced the Protocol for Life Scholarship, a pioneering initiative named in honor of NOW Founder Elwood Richard. With a six-figure investment spread across five years, the scholarship marks the single largest commitment ever made to advance naturopathic residency programs, NOW said. According to ...
NOW Testing Reveals Problems With Resveratrol Products
NOW Health Group’s (Bloomingdale, IL) latest round of testing investigated 30 resveratrol products purchased on Amazon. This was the 18th round of testing since 2017, all of which “raised serious concerns,” according to the company. Resveratrol is a popular antioxidant found naturally in grapes, red wine, peanuts and herbs. Japanese knotweed extract is the most ...
NOW Launches Product Line Exclusively in Physical Stores
NOW Health Group (Bloomingdale, IL) introduced 20 new product sizes that are only available for sale in brick and mortar stores. “The idea originated with the Independent Natural Food Retailers Association (INFRA) as something that would support these stores, which very much appeals to NOW,” said Dan Richard, vice president of global sales and marketing ...
![[Extra! Extra!] Talking Gut-Brain Axis Nutrition With NOW’s Neil Levin](https://vitaminretailer.com/wp-content/uploads/2024/03/GutBrainAxis-300x131.jpg)
[Extra! Extra!] Talking Gut-Brain Axis Nutrition With NOW’s Neil Levin
Vitamin Retailer (VR) reached out to Neil E. Levin, CCN, DANLA, senior nutrition education manager for Bloomingdale, IL-based NOW, www.nowfoods.com. VR: We now know that there is a bi-directional relationship between the brain and the gut, critically involving the vagus nerve, in this way connecting the 100 billion neurons in the brain with the 500 ...
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