NOW
NOW Acquires SuperNutrition
NOW (Illinois) has acquired SuperNutrition (California), which offers a brand of multivitamin SKUs that are high potency, scientifically formulated and targeted by need. SuperNutrition was started by Patrick Mooney and his son, Michael Mooney, and remained a family business led by Patrick’s daughter Kathy Mooney. NOW expects to expand the SuperNutrition line, while keeping the ...
NOW Partners With Kelly LeVeque
Illinois-based NOW and Kelly LeVeque, health coach and author of Body Love (2017), teamed up to launch the #BodyLoveInsiders campaign at nowfoods.com/bodyloveinsiders. The campaign features exclusive wellness content created by LeVeque to give people an inside look at her second book, Body Love Every Day, that will hit shelves early 2020. “I’m excited to work with NOW again ...
NOW Named a Best and Brightest Company to Work For
The National Association for Business Resources (NABR) selected NOW (Illinois) as one of the nation’s “Best and Brightest Companies to Work For” in the Large Business category. NOW was also chosen as one of the Nation’s Best and Brightest in Wellness, which honors companies that promote employee well-being, worksite health and wellness. This is the ...
Jim Emme Named ABC Champion for 2018
The American Botanical Council (ABC) announced Jim Emme as the recipient of its ABC Champion Award for 2018. Emme, CEO of Illinois-based NOW Health Group, has been generous over the years in his support of ABC and other nonprofit organizations in the natural products community. The ABC Champion Award was created to recognize individuals who ...
NOW Launches Free Flexible Packaging Recycling Program Through TerraCycle
Illinois-based NOW has partnered with recycling expert TerraCycle (New Jersey) to divert NOW’s flexible packaging from landfills. The NOW Recycling Program enables consumers the opportunity to recycle their toothpaste tubes and flexible food and supplement pouches—items not accepted by most municipal recycling programs. “We know our customers are as committed to protecting the environment as ...
NOW Partners With Celebrity Health Coach Kelly LeVeque
Elimination or fad diets may be all the rage with summer just a few weeks away. But according to Kelly LeVeque, Hollywood’s go-to health coach and author of Body Love (2017), it’s time to ditch the food drama for real results, and that means getting in tune with our bodies to understand the fuel it ...
NOW Celebrates 50 Years as Family Owned, Independent Natural Products Company
In 2018, NOW (Illinois) will begin celebrating 50 years as a manufacturer dedicated to its mission of providing products and services that empower people to lead healthier lives. A whole year of anniversary events and programs are planned. NOW will have giveaways, special events to thank retailers and will provide special retailer in-store support materials. ...
Natural Industry Primes for Amazon
By Janet Poveromo On June 16, Amazon announced its plan to acquire Whole Foods for $42 a share, in a deal valued at $13.7 billion. Whole Foods’ John Mackey will remain CEO of the grocery store chain and the deal is expected to close in the second half of the year. The news sent shock ...
NOW and Celebrity Fitness Trainer Gunnar Peterson Debut New Workout Series
Natural products manufacturer NOW (Illinois), in partnership with two of the country’s top wellness experts—celebrity fitness trainer Gunnar Peterson and nutritionist and author Dawn Jackson Blatner—launched the #LiveHealthyNOW campaign for consumers at livehealthynowpledge.com. There, people can pledge to live their healthiest lifestyle NOW and recharge their summer fitness routines with access to exclusive expert content, ...
NOW Opens State-of-the-Art Distribution Facility
NOW, independent manufacturer of natural products in the U.S. health food store channel, has opened a new 200,000 square-foot distribution facility in Roselle, IL. This is the third U.S.-based operations facility for the family-owned company, in addition to its existing manufacturing facilities in Bloomingdale, IL and in Sparks, NV, and will support increased volume and efficiency ...
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