NOW (Illinois) has acquired SuperNutrition (California), which offers a brand of multivitamin SKUs that are high potency, scientifically formulated and targeted by need.
SuperNutrition was started by Patrick Mooney and his son, Michael Mooney, and remained a family business led by Patrick’s daughter Kathy Mooney. NOW expects to expand the SuperNutrition line, while keeping the founder’s formulation principles and family business ethics.
“The SuperNutrition brand and products are a welcome addition to the family-focused range of high-quality, nutritionally valuable dietary supplements offered by NOW,” said Jim Emme, NOW CEO. “We are thankful to Kathy and her family for having confidence that NOW will take care of their father’s legacy brand of healthy vitamins.”
“I am confident our family-owned company is in great hands as part of the NOW family,” said Kathy Mooney, former president and CFO of SuperNutrition. “I look forward to seeing them grow the SuperNutrition brand and offer its benefits to more people to support better health.”
NOW intends to expand distribution worldwide through a wide and growing network of successful international distributors.
Details of the acquisition were not disclosed.
For more information, visit www.nowfoods.com or www.supernutritionusa.com.
