NOW foods
NOW Launches Product Line Exclusively in Physical Stores
NOW Health Group (Bloomingdale, IL) introduced 20 new product sizes that are only available for sale in brick and mortar stores. “The idea originated with the Independent Natural Food Retailers Association (INFRA) as something that would support these stores, which very much appeals to NOW,” said Dan Richard, vice president of global sales and marketing ...
NOW Testing Identifies Creatine Gummy Failings
NOW Foods’ (Bloomingdale, IL) latest round of testing turned its attention to creatine gummies, identifying significant product failings, according to the company. Creatine is a compound produced in the body to give muscles short-term energy popularly used in dietary supplements. According to NOW, there was a disconnect between claimed dosages and technical capabilities. NOW has ...
NOW Issues Voluntary Recall on Phosphatidylserine Products
On Jan. 10, NOW Health Group (Bloomingdale, IL) announced a voluntary recall on Phosphatidyl Serine products from NOW Brand (Product Code 2392, Lot Numbers 3316650 and 3309243) and Protocol for Life Balance (Product Code P2392, Lot Numbers 3309194 and 3316624). Testing revealed some units from these lot numbers failed to meet label claims. NOW was ...
NOW Reveals Quality Issues From “No Name” Berberine Brands
On Dec. 19, NOW Health Group (Bloomingdale, IL) once again identified quality failing through its testing system. In the most recent round of testing, NOW said it examined more than 30 berberine products from “no name” brands sold on both Amazon and Walmart. Berberine is one of the highest trending dietary supplements on social media ...
NOW Again Honored as a “Great Place to Work”
NOW (Bloomingdale, IL) was again honored as being a “Great Place to Work” by the National Association for Business Resources in their Summer 2023 Best and Brightest Companies to Work For. NOW was honored in three separate categories: 2023 Best and Brightest Companies to Work For in the Nation (12th consecutive year) One of the ...
NOW Announces Three Women Promoted in Science Department
NOW (Bloomingdale, IL) has announced three new promotions in the Nutritional Science Department of the company’s Label Compliance Group. Amy Kosowski, MS, RDN, who joined NOW in 2000, has been promoted to the position of science and regulatory manager, overseeing the group that includes regulatory status evaluation, label compliance, research, new ingredient evaluation, and toxicology. ...
NOW Partners With Top Wellness Experts to Launch You’re Enough NOW Campaign
NOW has launched its “You’re Enough NOW” campaign during Mental Health Awareness Month (May). Long to-do lists and daily stressors can leave many feeling taxed and overwhelmed. Prioritizing health matters, so NOW Wellness Experts including Peloton Instructor Emma Lovewell (@emmalovewell), Celebrity Health Coach Kelly LeVeque (@bewellbykelly) and Functional Medicine Practitioner Dr. Will Cole (@drwillcole) will be providing simple and approachable wellness tips ...
NOW Reports on Fraudulent Products Sold on Amazon Mimicking Prominent Industry Brands
NOW (Bloomingdale, IL) reported that it recently discovered multiple fraudulent supplements sold on Amazon mimicking the NOW brand as well as another prominent supplement brand. NOW began investigating after being notified by several consumers about suspicious NOW branded products they had purchased. NOW said it discovered that one fraudulent company, operating under the name of ...
NOW Reveals Testing Results of Bromelain Supplements Purchased on Amazon
NOW continued its award-winning industry self-policing program of testing unfamiliar brands found on Amazon, this time on Bromelain, according to the company. The testing revealed some of the most abysmal results since the program began six years ago, the company stated. Although NOW has shared this information widely, with the goal of addressing bad quality ...
NOW Makes Essential Oil Certificate of Analysis Available to Consumers
NOW has begun making all the certificates of analysis (CofA) for its line of more than 90 100 percent pure essential oils available for consumers to view via the NOW website. Each CofA, searchable by product lot number, shows the results of quality testing that each essential oil has undergone, confirming that it adheres to ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listing:
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!