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NOW Partners With 7 Wellness Experts on Commit to YOU Campaign

by Angela Sabarese | April 11, 2022

NOW is launching a new “Commit to YOU” campaign that aims to inspire people to invest in their health, put themselves first and conquer their wellness goals. With a new season comes new opportunities to recommit to your health, and what better way than doing it alongside a dream team of seven top wellness experts, including […]

Vitamin Retailer’s Top 10 Stories of 2021

by Angela Sabarese | December 30, 2021

2021 has been an interesting year for people around the world, as COVID-19 declined during the summer months and spiked again as the cooler months began. It comes as no surprise that many of Vitamin Retailer magazine’s most popular stories this year have to do with the subject of the pandemic and its effects on […]

NOW Tests on Curcumin/Turmeric Extract Sold by Amazon

by Angela Sabarese | August 10, 2021

Continuing the work to disclose alarming quality failings and misleading, inaccurate labels among unfamiliar brands of products purchased on Amazon, NOW has turned their attention to the curcumin/turmeric category, finding similarly poor results, the company stated. Having previously tested multiple categories of suspect supplements purchased on Amazon that revealed low potency and poor quality control, […]

NOW Receives ISO Accreditation for In-House Analytical and Microbiological Testing Labs

by Angela Sabarese | June 14, 2021

NOW has received ISO/IEC 17025:2017 accreditation from the American Association for Laboratory Accreditation (A2LA) for both the analytical and microbiological laboratories.  The accreditation demonstrates that NOW meets technical and quality benchmarks as required by ISO/IEC 17025:2017. The process of achieving ISO accreditation includes passing a comprehensive assessment and review of the lab’s quality management system […]

NOW Partners With Wellness Experts to Inspire People to #LiveHealthyNOW

by Angela Sabarese | April 5, 2021

Illinois-based NOW has announced its partnership with seven nationally recognized experts across the wellness spectrum, with the hope to inspire people to #LiveHealthyNOW via access to their in-demand guidance and free, exclusive content. These experts include: • Maya Feller, MS, RD, CDN (@mayafellerRD). Founder of Brooklyn-based Maya Feller Nutrition, cookbook author and adjunct professor at […]

NOW Raises Concerns About Phosphatidyl Serine Supplements Purchased on Amazon.com

by Nicholas Saraceno | September 9, 2020

Following NOW’s (Bloomingdale, IL) report earlier this year of CoQ10, acetyl-l-carnitine and SAMe supplements with alarming quality and labeling problems sold on Amazon, NOW has identified similar serious failings in the phosphatidyl serine (PS) category, the company stated. NOW purchased and tested a group of PS products on Amazon, choosing this particular supplement for several […]

Jim Emme, CEO, NOW Health Group, NOW Foods

by Janet Poveromo | August 31, 2020

Jim Emme, CEO NOW Health Group NOW Foods Bloomingdale, IL jim.emme@nowfoods.com www.nowfoods.com Jim Emme has been a member of the NOW management team since 1995, initially as chief of operations and then as president of NOW Foods. He was promoted to chief executive officer of NOW Health Group (NHG) in 2014. Emme has been a […]

Industry Members Respond to Earth Fare and Lucky’s Market Closures

by Nicholas Saraceno | February 4, 2020

On Feb. 3, Earth Fare, the North Carolina-based specialty natural and organic grocery store and full-service supermarket, announced that it will begin inventory liquidation sales at all of its stores. All employees have been notified of the impending closure of the company’s stores and corporate office. The company will continue to pursue a sale of […]

Elwood Richard, NOW Founder, Dies at 85

by Nicholas Saraceno | April 10, 2017

On April 10, 2017, Elwood Richard, founder of NOW Foods (Illinois), passed away after a lengthy battle with cancer at the age of 85. Born September 17, 1931, he will be remembered for his significant impact on the health food channel through the decades. Elwood Richard’s introduction to natural foods began nearly 20 years before he founded […]

Video: Who Is NOW?

by VRM Media | March 3, 2016

You already know NOW (www.nowfoods.com) as the bright orange label found on health food store shelves for more than 45 years, but this quick video will show you what else makes us stand out in the crowd.

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