NOW foods
The Vitamin Professor Podcast’s Lesson 26: What’s Hot and Trending at EXPO West
In this special episode of "The Vitamin Professor podcast" I interview over a dozen people to get their takes on what's hot and trending at Natural Products Expo West, as well as within their own companies. Some of the answers are what you would expect while others are a bit more surprising. Enjoy!
NOW Health Group Announces New Employee Stock Ownership Plan
On Jan. 7, NOW Health Group (Bloomingdale, IL) announced its plan to preserve local ownership and further strengthen the company’s prospects by selling a portion of its stock to employees through a new Employee Stock Ownership Plan (ESOP). An ESOP is a form of federally regulated retirement plan that is designed to invest primarily in ...
NOW Testing of St. John’s Wort Reveals Widespread Failure
NOW Health Group (Bloomingdale, IL) continued its testing program of supplements sold on Amazon. This round of testing focused on the popular herb St. John’s wort. Results showed that every single product (except for NOW’s brand) failed potency testing. Several samples contained synthetic dyes, which are commonly used to make low-quality or adulterated products appear ...
NOW Launches Advertising Campaign Focused on Quality and Value
Two years ago, NOW (Bloomingdale, IL) gave consumers 19,000 reasons to feel good spending less on their supplements based on the number of quality tests performed each month. That message has proven highly effective, generating increased in both aided and unaided brand awareness, and brand usage. Since then, NOW has increased its monthly quality testing ...
Natural Products Industry Responds to Trump Tariffs
On April 2, President Donald Trump declared that “foreign trade and economic practices have created a national emergency.” His executive order imposes responsive tariffs to “strengthen the international economic position of the United States and protect American workers.” Under the order, Trump imposed a 10 percent tariff on all countries effective April 5. There will ...
NOW Testing of Methyl B12 Brands Highlights “Inherent Complexity”
NOW (Bloomingdale, IL) continued its award-winning quality testing program with a survey of 25 different brand samples of methylcobalamin (methyl B12) purchased on Amazon in January 2025. Methyl B12 was chosen because of its high cost and potential failure of its potency label claim. The results once again identified brands not meeting label claims, but ...
NOW Survey Reveals Top Health and Wellness Priorities in 2025
A new consumer survey commissioned by NOW Health Group (Bloomingdale, IL) reveals energy is set to dominate health and wellness in 2025. According to the report, 56 percent of respondents are seeking supplements to boost their energy levels and keep up with their busy lives. Other high-ranked trends include fitness support at 37 percent, better ...
2024 Best New Products
For the 17th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new natural products. Seventeen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top products by asking for opinions from independent natural product, vitamin and supplement retailers. The objective was for stores to offer feedback ...
NOW Testing of SAMe Brands From Amazon Reveals Continued Labeling and Quality Problems
The most recent examination from NOW’s (Bloomingdale, IL) award-winning testing program, demonstrated “profound quality and labeling failings continue” for SAMe samples purchased on Amazon in October 2024. This is the 19th round of testing NOW has performed. NOW previously investigated “suspicious” SAMe (S-adenosylmethionine) supplements from Amazon in March 2020 with all 11 testing at low ...
NOW Testing Reveals Problems With Resveratrol Products
NOW Health Group’s (Bloomingdale, IL) latest round of testing investigated 30 resveratrol products purchased on Amazon. This was the 18th round of testing since 2017, all of which “raised serious concerns,” according to the company. Resveratrol is a popular antioxidant found naturally in grapes, red wine, peanuts and herbs. Japanese knotweed extract is the most ...
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