Fiber
Olipop Introduces New Creative Platform, “The Feel Good Soda”
Olipop (Oakland, CA) announced the launch of “The Feel Good Soda,” a new creative platform that will roll out alongside a new visual identity, refreshed packaging and a national advertising campaign. According to the company, the new creative platform captures the layered Olipop experience—a delicious soda that satisfies in the moment, paired with the lasting ...
Fiber & Prebiotics Dramatically Impact Athletic Performance
When it comes to health and wellness, digestive health is central to overall health. Those that are proactive and take control of their digestive health will realize significant improvement in their health and quality of life. For athletes, a healthy gut can have a dramatic impact on athletic performance. Gut health influences not only digestion, ...
SweetLeaf Launches Rebrand Highlighting Prebiotic Fiber Advantage
On March 4, during Natural Products Expo West, natural sweetener pioneer Wisdom Natural Brands (Gilbert, AZ) announced a rebrand of its SweetLeaf stevia packaging that focuses on the brand’s 100 percent plant-based attributes and modern category leadership. The rebrand features a unique pistachio green color palette, subtle leaf iconography and new front-of-pack callouts that notably ...
Vitamin Retailer’s 2025 Best New Products
For the 18th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new products. Eighteen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top’s products by asking for opinions from independent natural products, vitamin and supplement retailers. The objective was for stores to offer feedback and ...
Nature Made Partners With HelloFresh and Author Justine Doiron
Pharmavite (West Hills, CA), makers of the Nature Made supplement line, announced a new partnership with HelloFresh and New York Times best-selling cookbook author Justine Doiron. The partnership includes limited edition gut-friendly meal kits, which will be available from July-September. It also includes gut-friendly recipes from Doiron that will be available exclusively on Nature Made’s ...
GNC Leads Study on Diet Trends Among GLP-1 Users
GNC (Pittsburgh, PA) revealed new research on the first real-world nutritional analysis of GLP-1 users. The study highlights critical evidence of everyday eating habits among GLP-1 users and the unintended nutritional deficiencies from decreasing food intake and changing dietary habits. “We set out last year to develop a product tailored to the unique needs of GLP-1 users. ...
The Meteoric Growth of the Plant-based Diet
According to the Plant Based Foods Association (PBFA), 70 percent of the U.S. population ate plant-based foods in 2022, up from 66 percent in 2021. In 2022, 60 percent of households bought plant-based foods, with an 80 percent repeat purchase rate across all categories. Consumers are motivated to eat plant-based foods for a variety of ...
Study From University of Minnesota Reveals Bioactives in Plant-Based Fiber
New research from the University of Minnesota suggests more reasons people should be prioritizing fiber in their diets. The study was a collaboration between the university and Brightseed Bioactives, a biotechnology company based in South San Francisco, CA. Researchers found each plant source of insoluble dietary fiber contains unique bioactives which are compounds linked to ...
Are Your Hormones Ganging Up on You?
Hormones are amazing, powerful, dangerous and confusing. Hormones are released from endocrine glands. The major endocrine glands in the body are the pineal gland, pituitary gland, pancreas, thyroid gland, parathyroid gland, hypothalamus, adrenal glands, testes and ovaries. Here, we are going to focus on the hormone estrogen—the good, the bad and the ugly. Unfortunately, given ...
Co-Founders of Ancient Nutrition Achieve Regenerative Organic Certified Status on Their Farms
Ancient Nutrition has announced the achievement of Regenerative Organic Certified (ROC) for the farming operations owned by their founders, Jordan Rubin and Dr. Josh Axe in Tennessee and Missouri. With this certification, Ancient Nutrition, through the company’s R.A.N.C.H Project, will direct the strategy and operations on the first ever ROC farms in their respective states. ...
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