Ancient Nutrition has announced the achievement of Regenerative Organic Certified (ROC) for the farming operations owned by their founders, Jordan Rubin and Dr. Josh Axe in Tennessee and Missouri. With this certification, Ancient Nutrition, through the company’s R.A.N.C.H Project, will direct the strategy and operations on the first ever ROC farms in their respective states. Ancient Nutrition and its founders join Gaia Herbs as two of the three dietary supplement brands to achieve this distinction.
ROC by the Regenerative Organic Alliance (ROA) is a new certification for farms, food, fiber and personal care ingredients that goes beyond current organic standards and assures consumers that their purchase makes a positive impact at every level: environmental, ethical and social, according to the company. ROC is a holistic agriculture certification that ensures farms and products meet the highest standards in soil health, farming, animal welfare and social fairness.
The Tennessee farm is named The Center for Regenerative Agriculture, which is headquarters for Ancient Nutrition and its R.A.N.C.H Project. This initiative focuses on the company’s commitments to Regenerative Agriculture, Nutrition and Climate Health. The R.A.N.C.H Project supports the mission of Ancient Nutrition: to heal the earth, feed the world and transform the health of every individual on the planet with history’s most powerful superfoods, the company said.
“The all-encompassing standards of being Regenerative Organic Certified represent the pinnacle of ecologically sound agricultural operations that, if broadly implemented, will take our food supply far beyond organic,” said Jordan Rubin, co-founder and CEO of Ancient Nutrition. “As the operators of the first ROC farms in the states of Tennessee and Missouri, we aim to establish a legacy of health and hope for Ancient Nutrition team members, partners and customers. With our ‘open source’ research projects, we aim to inspire dozens, if not hundreds, of farmers to follow suit.”
Ancient Nutrition said it relies on organic farms for many ingredients used in their products, including ingredients grown on their farms, on over 130-acres in Tennessee and over 4,000 acres in Missouri. Now, the company is making strides toward creating supplements that can be fully Regenerative Organic Certified.
“When Gaia Herbs earned its Regenerative Organic Certified title for our 350 acre farm, we took our commitment to planetary health and organic farming to a new level. This certification signifies a commitment to the health of the earth as well as the health of the people who steward the herbs that we grow,” said Alison E. Czeczuga, director of Social Impact and Sustainability at Gaia Herbs. “We are thrilled to be advancing and promoting ROC principles with our friends at Ancient Nutrition, who have been pioneers in regenerative agriculture and are making a positive impact on the world.”
For more information, visit www.ancientnutrition.com.
