Nutranext (Bohemia, NY) announced its Rainbow Light Women’s One and Men’s One Multivitamin Caplets, and NeoCell Collagen Bio-Peptides Protein Powder are now top-selling products on TikTok.
According to the company, Women’s One and Men’s One Multivitamins stand out in the category with bio-balanced formulas designed to support whole-body health.* Each caplet delivers a superfood base for added nutritional benefits, probiotics and plant-based enzymes for additional support, Certified R.A.W/Certified C.L.E.A.N formulations, and vegetarian caplets aligned with modern dietary preferences.
Rainbow Light’s No. 1 rankings highlight meaningful consumer engagement such as strong performance across TikTok Shop rankings and consistent consumer interest driven by education, routine-based wellness and quality formulation values.
“Backed by 45 years of consumer trust, Rainbow Light continues to demonstrate how heritage brands can thrive in modern retail environments. Its success on TikTok reinforces the importance of trusted wellness brands in social commerce and underscores their value to retailers seeking to connect with Gen Z and Millennial shoppers, both online and in store,” Nutranext said.
According to the company, Collagen Bio-Peptides delivers 20 g of Bio-Peptides grass-fed collagen per serving, which is designed for superior absorption and bioavailability. Each serving also provides 18 g of protein and 18 amino acids including glycine, hydroxyproline, proline and leucine, supporting an active lifestyle while nourishing beauty and wellness routines from within.*
“As a category pioneer in collagen and beauty-from-within supplementation, NeoCell continues to deliver proven best-sellers that attract new shoppers and expand the premium VMS set. The brand’s leadership on TikTok highlights its ability to blend science-driven formulation with modern consumer engagement—strengthening its position as a key growth driver in the collagen space,” Nutranext said.
*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
For more information, visit www.rainbowlight.com or www.neocell.com.
