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Rainbow Light and NeoCell Products Now Top Sellers on TikTok

by Eric Munson | January 26, 2026

Nutranext (Bohemia, NY) announced its Rainbow Light Women’s One and Men’s One Multivitamin Caplets, and NeoCell Collagen Bio-Peptides Protein Powder are now top-selling products on TikTok. According to the company, Women’s One and Men’s One Multivitamins stand out in the category with bio-balanced formulas designed to support whole-body health.* Each caplet delivers a superfood base ...

Pawsome Products: Emerging Trends in Pet Health Supplements

by Mike Straus | January 31, 2025

Here’s how the pet health market is evolving. The pet health supplements and natural products market is on a tear. Grandview Research pegged the market’s size at $2.49 billion in 2023, with its total value expected to grow at a rate of 5.9 percent through to 2030. Rising demand for pet health supplements, according to ...

Joint Discussion

by Lisa Schofield | January 2, 2025

The joint health category is on the move, and customers are excited about the idea of protecting their mobility as part of a healthy longevity lifestyle. Scientists are working on regrowing cartilage in an attempt to help people preserve their joints and stave off potential knee or hip replacements. For example, in August of 2024, ...

New Report Shows Most Googled Longevity Supplements Globally in 2024

by Eric Munson | December 30, 2024

A new report from Healthnews (Vilnius, Lithuania) tapped into Google Trends data from 70 countries to gauge global consumer interest in longevity supplements in 2024. The analysis identified collagen, vitamin C, selenium, resveratrol and vitamin E the top five most googled longevity supplements globally. According to the report, collagen was the most googled supplement in ...

LaneInnovative Celebrates 30 Years in Business

by Eric Munson | September 30, 2024

In September 1994, around the kitchen table, Florida-based LaneInnovative (formerly LaneLabs USA) was born. It was the brainchild of Andrew Lane and his father Dr. William Lane. They partnered with the best researchers and manufacturers from around the globe and began developing innovative products to address the basic needs of the body. This year, the ...

Want to Live a Long Time? Polyphenols Will Help Get You There

by Cheryl Myers | September 1, 2024

There is a huge amount of marketing around anti-aging interventions: creams, potions, diets, medications, devices, surgeries, fasting, exercise programs—all with a claim to turn back the hands of time. There is no perfect and easy answer, but there are some things you can do to slow down the damage that is done as we age, ...

Vitaquest Unveils 2025 Trends Forecast for Dietary Supplement Market

by Eric Munson | August 23, 2024

Contract nutritional supplement manufacturer Vitaquest International (West Caldwell, NJ) released its 2025 trends forecast for the dietary supplement market. According to the company, the market for dietary supplements is on a rapid, upward trajectory, and some of the factors driving that growth include increasing health care costs, changes in food laws affecting label and product ...

[Extra Extra] Douglas Jones Discusses the Benefits of BioCell Collagen With BioCell Technology

by James Gormley | June 3, 2024

Vitamin Retailer reached out to Douglas Jones, Head of Global Sales and Marketing for Irvine, CA-based BioCell Technology (BioCellTechnology.com). VR: Tell us about BioCell Collagen. Jones: BioCell Collagen is a multifunctional clinically studied dietary supplement ingredient composed of naturally occurring hydrolyzed collagen type II peptides, chondroitin sulfate and hyaluronic acid. BioCell’s unique matrix is not ...

The Aging of America

by James Gormley | June 3, 2024

The panel: Abdul Alkayali, Vice President, Sales and Marketing, Longevity by Nature, Temecula, CA, www.longevitybynature.biz Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Sébastien Bornet, Vice President Global Sales & Marketing, Horphag Research, Geneva, Switzerland, www.pycnogenol.com Douglas Jones, Head of Global Sales and Marketing, BioCell Technology, Irvine, CA, www.biocelltechnology.com Audrey Ross, Senior National ...

Collagen & Resveratrol: The Advantage for Skin Care

There are so many different nutraceuticals available to help promote healthy, attractive skin. But two of them that deserve special mention are collagen and resveratrol. Of course, there are few people who will be surprised to hear that collagen offers skin related benefits, but many of those same people may be interested to learn that ...

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