Collaboration
Natural Products Expo West Introduces Inaugural CPG Innovation Summit
On Dec. 22, Natural Products Expo West announced the inaugural CPG Innovation Summit will debut during the 2026 show, which will be held from March 3-6 at the Anaheim Convention Center in Anaheim, CA. According to organizers, the one-day immersive experience will bring together brands, investors and industry stakeholders for “a journey centered around transforming ...
[Sponsored Video] HerbTV Explores the Evidence Behind Tongkat Ali (LJ100®) for Hormonal Health and Healthy Aging
HP Ingredients Corp. is pleased to announce the latest addition to the American Botanical Council’s Adopt-an-Herb Video Program, now showing on HerbTV on YouTube! The third video in the series, “Tongkat Ali: Maintaining Healthy Testosterone in Men and Women,” was produced through an educational grant from ABC Sponsor Member Biotropics Malaysia Berhad in ...
The Vitamin Shoppe Unveils “Hometown Stores” Concept
The Vitamin Shoppe (Secaucus, NJ) is strengthening its brand partnerships while redefining the in-store shopping experience in select markets with the launch of its new “Hometown Stores” concept. These innovative retail collaborations pair a local Vitamin Shoppe with a top partner brand that has its company headquarters and deep roots in the same metro area, ...
Collaboration is Key for Store Success
We often hear that we live in an incredibly disconnected world. But it is vitally important that we make those connections, first and foremost, in our own communities. Collaborations with other experts and businesses help you cultivate lasting relationships that will ultimately bear fruit for your own store’s well-being—and for the good health of the ...
OmniActive & CRN Partner to Raise Awareness of Macular Carotenoids Prenatal Needs
OmniActive Health Technologies (India/Bridgewater, NJ) announced a collaboration with the Council for Responsible Nutrition (CRN) to highlight the significance of lutein and zeaxanthin isomers for prenatal nutrition at the American College of Obstetrics and Gynecology (ACOG)’s Annual Clinical & Scientific Meeting in San Francisco, CA. OmniActive is one of six companies involved in the partnership ...
GHOST and FaZe Clan Team Up to Help GNC Expand Its Gaming Products Portfolio
GNC and GHOST (Pittsburgh, PA), together with FaZe Clan, the lifestyle and media platform rooted in gaming and internet culture, are helping GNC’s gaming product category to boom with the launch of two new products in a unique GHOST x FAZE CLAN “FAZE POP” flavor. “FAZE POP” is available in both GHOST GAMER and GHOST ENERGY product lines. Introducing new ways to ...
Kvarøy Arctic Partners With Whole Kids Foundation to Improve Children’s Nutrition
Kvarøy Arctic has joined forces with Whole Kids Foundation, a nonprofit established by Whole Foods Market, as their official sponsor and supporter in their mission to improve children’s nutrition in the U.S. The Norway-based, sustainable salmon farm has pledged a $10,000 annual contribution for 2022, with plans on expanding the program in 2023. The collaboration ...
Podium Nutrition Signs Exclusive Deal With GNC
Podium Nutrition, the new sports nutrition supplement company formed by five-time CrossFit champion Mat Fraser, “The Buttery Bros” Heber Cannon and Marston Sawyers, industry veteran Paul Haverland, and Jeremy Osborne, has announced it has entered into an exclusive retail partnership with GNC. Podium products will be available online at GNC.com and in all GNC stores across the United States. Podium launched on ...
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