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Women Now Outnumber Men Globally in Seeking Higher Protein Intake

by Eric Munson | September 29, 2025

According to a new report from Euromonitor International, women now account for 51 percent of global consumers seeking to boost their protein intake. Protein continues to expand beyond traditional sports and fitness nutrition, and experts attribute the shift to “a growing awareness of protein’s role in well-being and immunity.” Women are among several consumer groups ...

PLT Releases Consumer Research on Mood for Sports and Active Nutrition

by Eric Munson | July 29, 2025

Ingredient distributor PLT Health Solutions (Morristown, NJ) released new consumer research titled Feeling Active about how cognitive states—or mood—can affect sports and active nutrition. In 2024, PLT engaged with a third-party consumer research firm to conduct a study on consumer attitudes toward mood and active nutrition. The study featured 546 participants from the United States, ...

[Extra! Extra!] The eSports Market Continues to See Rapid Growth

by Mike Straus | March 1, 2025

eSports are a rapidly growing subsegment of the active nutrition market, with the global eSports market estimated to reach $9.1 billion by 2032, according to Meticulous Research. This growth is driven primarily by a growing interest in eSports events and tournaments, along with a low barrier to entry for new players. As the eSports market ...

Getting Active! State of the Sports Nutrition Market in 2025

by Mike Straus | March 1, 2025

Here’s how sports nutrition products are evolving this year. The sports nutrition space is continuing to expand, with the global active nutrition market expected to reach $32.4 billion by 2032, according to WiseGuy Research.1 Sports nutrition consumers are increasingly discerning buyers, seeking out scientifically validated and clean ingredients that they can easily incorporate into their ...

[Extra! Extra!] Talking Sports and Active Nutrition With Carl Germano

by James Gormley | March 1, 2024

Vitamin Retailer (VR) reached out to Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, NY Bd. Certified Clinical Nutritionist, to discuss sports nutrition. VR: Sports nutrition means more today than just aminos or whey protein isolate. Please describe what the sports nutrition market looks like today, and take a look ...

Sports Nutrition: Is the Category Unstoppable?

by James Gormley | March 1, 2024

The panel: Izhar Basha, Founder and CEO, EHPLabs, Valley Cottage, NY, https://ehplabs.com Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, Sugar Land, TX, https://bluebonnetnutrition.com Niki Kennedy, Director, Insights & Content, Glanbia Nutritionals, Chicago, IL & Galway, Ireland, www.glanbianutritionals.com Spencer Lynn, ...

Activating Your Fitness Nutrition Department

by Lisa Schofield | March 1, 2022

Sports nutrition has evolved to become more encompassing and relevant to many consumers. Here’s how to update your active nutrition section. In 2020 there was a rather dramatic irony: gyms were closed for awhile due to the initial stage of the COVID-19 pandemic, yet one way in which people used this time was to resolve ...

Diet, Weight and Fitness

by Lisa Schofield | February 27, 2020

Sports nutrition continues to evolve to become ever-more inclusive. Remember Jazzercise? All the rage in the late 70s and 80s, it combines dance, strength and resistance training with music for a full-body workout. And people can still sign up for Jazzercise classes. Every generation has its hot workout that reflects society. Currently, Peloton and similar ...

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