Multivitamins
Rainbow Light and NeoCell Products Now Top Sellers on TikTok
Nutranext (Bohemia, NY) announced its Rainbow Light Women’s One and Men’s One Multivitamin Caplets, and NeoCell Collagen Bio-Peptides Protein Powder are now top-selling products on TikTok. According to the company, Women’s One and Men’s One Multivitamins stand out in the category with bio-balanced formulas designed to support whole-body health.* Each caplet delivers a superfood base ...
Mama Bird Completes Rebrand From Best Nest Wellness
Mama Bird (Denver, CO) has completed its rebrand from Best Nest Wellness. Marking the company’s 10-year anniversary, the new name reflects the company’s mission to make brain-first nutrition easy and accessible for families at every stage of life. The redesigned packaging is bright, playful and instantly recognizable, and is as approachable as it is functional. ...
Vitamin Angels and Walgreens Reach Half a Billion Women and Children Globally
Vitamin Angels and Walgreens announced their 12-year partnership has reached 500 million women, infants and young children both in the United States and in 65 other countries with life-changing vitamins and minerals. By addressing critical gaps in nutrition, Vitamin Angels and Walgreens are advancing global health equity. The two are improving access to essential nutrients ...
iHerb Expands House Brand to Offer Beauty and Personal Care Products
iHerb (Irvine, CA) announced the launch of California Gold Nutrition Beauty, a new holistic self-care line made with premium ingredients to promote wellness from the inside out. The new line debuts with a targeted collection of hair multivitamins and clean hair care essentials. As iHerb’s largest and most trusted house brand, California Gold Nutrition now ...
CRN and USP Call Recent Prenatal Vitamin Study Innacurate
The Council for Responsible Nutrition (CRN) responded to a study from The American Journal of Clinical Nutrition that reported certain prenatal vitamins contained heavy metals such as lead, arsenic and cadmium. The study, which was published on Nov. 18, 2024, inaccurately reported these multivitamins exceeded “USP Purity Limits,” a standard that does not apply to ...
New Chapter Launches First Upcycled Certified Products
New Chapter (Brattleboro, VT) announced its first Upcycled Certified products including its entire Wholemega Wild Alaskan Salmon Fish Oil line. The Upcycled Certified mark identifies products that have full nutritional value but would have otherwise been discarded for various reasons, the company said. Using these surplus foods to create new, high-quality items reduces food waste ...
Study Investigates Supplement Use Among Transmasculine People
More than 1 million people in the United States identify as transgender, but there is limited research on nutrition-related health outcomes for this demographic. However, Eli Kalman-Rome, a graduate student of nutrition at George Mason University, wanted to investigate the common motivations of dietary supplement use among transmasculine people. The study defines “transmasculine” as people ...
Trade Associations React to New COSMOS-Mind Clinical Trial Results
On May 24, new results from a randomized, clinical trial within the COcoa Supplement and Multivitamin Outcomes Study (COSMOS) were published in the American Journal of Nutrition. The study, known as COSMOS-Web, was conducted by Columbia University, in collaboration with Brigham and Women’s Hospital (Harvard Medical School). The trial results found that multivitamin supplementation slowed ...
Millennials Are Using Nutritional Supplements More Often Than They Did Before the Pandemic
The use of vitamins, minerals and dietary supplements (VMS) among Americans is on the rise. According to new research from Mintel (Chicago, IL), among the 78 percent of Americans who are vitamin* users, a third (34 percent) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47 percent) of Millennials. ...
MegaFood Introduces New Label Design for Key Product Lines
MegaFood has announced the rollout of new labels for several key product lines. The new, modernized label design began rolling out with best-sellers like Blood Builder Iron, Baby & Me 2 Prenatal supplements and MegaFood Multivitamins in November, with additional products scheduled to hit shelves. The new design keeps familiar MegaFood visual elements—such as its ...
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