electrolytes
From Sea to Social Media
Mineral salts are making a big wave. Celtic sea salt is an unrefined, low-sodium sea salt traditionally sourced off the Brittany Coast of France. A trend on the popular social media platform TikTok is seeing it mixed with water or put on the tongue to improve hydration. This has led to an increase in sales ...
Podium Nutrition Signs Exclusive Deal With GNC
Podium Nutrition, the new sports nutrition supplement company formed by five-time CrossFit champion Mat Fraser, “The Buttery Bros” Heber Cannon and Marston Sawyers, industry veteran Paul Haverland, and Jeremy Osborne, has announced it has entered into an exclusive retail partnership with GNC. Podium products will be available online at GNC.com and in all GNC stores across the United States. Podium launched on ...
Optimum Nutrition Steps up Support for Community During Pandemic
Illinois-based Optimum Nutrition is investing in a broad effort to promote fitness and support those who keep America well. As COVID-19 puts extraordinary demands on health care workers, forces temporary gym closures and limits access to fitness resources, the brand is stepping up to fill resulting needs. Susan Tiso of the School of Nursing at ...
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