Canada-based Nature’s Path is making it easier for consumers to find its great tasting, healthy products with the introduction of a bold and bright new look.
“We want our packaging to stand out and reflect how Nature’s Path is different from your standard, cereal and breakfast company,” said Arjan Stephens, executive vice president at Nature’s Path. “We’re different— we’re independent, family owned and from day one—over 32 years ago—always organic. We want this message to literally jump off the shelves.”
“Our new packaging is exciting, innovative and fun,” added Stephens. Bold colors and clean designs "pop" on shelves, making it easier for consumers to spot their favorite products. The front-of-pack imagery focuses on the visual aesthetics of the food, and highlights the deliciousness of the product inside the package. The back-of-pack features improved product descriptions, tells the story of the company’s origin, and outlines the benefits of choosing Certified Organic and non-GMO (genetically modified organism).
For more than 32 years, Nature’s Path has been on a mission to educate, advocate and champion organic foods that are better for people and the planet, according to the company. Throughout the years, the brand has built trust with consumers by being transparent about sourcing and sustainability. As such, the company is implementing a flow-through approach to rolling out the new packaging. Old packaging is replaced as items are sold and store shelves are restocked, resulting in a zero-write-off brand refresh, since product with old packaging will not go to waste. This is the most sustainable, environmentally friendly option, and supports the company’s mission of always leaving the Earth better than they found it.
New packaging is currently rolling out to store shelves nationwide.
For more information, visit us.naturespath.com.