Nearly 40 million Americans suffer from food insecurity, defined as unable to acquire or uncertain of having enough food to fuel an active, healthy lifestyle, and the record-breaking rise in inflation only exacerbates the problem. To combat this issue, and as part of Earth Fare’s (Asheville, NC) commitment to provide clean, healthy food for everyone, the natural and organic grocery store is reducing the price on hundreds of pantry essentials, the company stated.

“At Earth Fare, we believe that shoppers shouldn’t have to sacrifice their health as a result of their grocery bill,” said Laurie Aker, Earth Fare’s director of marketing. “This is not a temporary sale, but rather a commitment to ensuring that our valued shoppers have access to clean, healthy foods.”

The products under the reduced price program are provided by Field Day, and of the more than 200 products in the program, 196 are certified organic, and 123 are non-GMO items, according to the company. Like all products sold at Earth Fare, the items adhere to the store’s Boot List—a list of ingredients the store refuses to sell due to the unhealthy risks they pose when consumed.

“At Earth Fare, our mission has always been to make healthy food more accessible to the communities we serve,” said Earth Fare’s Chief Operating Officer, Henry Kugler. “Most retailers are going the other way and raising prices. You can’t blame them; margins are already thin, and wholesale and transportation costs have risen exponentially in the last year and don’t look to be slowing down. It is a challenge, but the best thing we can do to stay true to our mission is to provide an affordable, entry level organic price point on pantry staples.”

This campaign for Clean Food Security first launched at Earth Fare’s newest location in Cleveland on July 27 of this year. The campaign will reach all Earth Fare stores by mid-August, according to the company.

For more information, visit www.earthfare.com.