New Hope Network has announced that in addition to following guidance from the CDC and local and regional health experts, they have taken into account industry feedback through a survey they sent via email regarding safety measures at Natural Products Expo East.
The announcement on their website stated, “Based on your feedback, we have decided to enhance our safety measures and will implement a mask mandate and require proof of vaccination OR negative COVID-19 test for all participants of Natural Products Expo East 2021.” Since February, Informa Markets has safely hosted numerous trade shows within the U.S. and around the world, and is helping design the implementation of the updated Expo East health and safety protocols, according to the company.
Sampling will be allowed at the event and broken into two categories, with open sampling requiring gloves, a sneeze guard and hand washing kits in addition to face masks required for all.
“The Expo East exhibit floor continues to take shape, and we currently have more than 1,100 exhibitors signed up for the event. Many of these are first-time Expo East exhibitors that are bringing an impressive array of innovative new products to market. Buyer and attendee participation also is expanding each week, with thousands registered, including Rainbow Blossom, Rite Aid and Kroger. We’re also already at capacity with our annual Expo East Hosted Buyer program, which brings a range of VIP retail buyers to the event,” the New Hope Network website stated.
Those who will not be attending the in-person event can participate virtually on the Natural Products Expo Virtual platform, which will extend the value and reach of the 2021 Expo East event by providing access to virtual booths for every exhibitor, networking and education sessions. The official launch of this Expo East Smart event will feature valuable virtual content and will be accessible to registrants starting on Sept. 1.
Natural Products Expo East 2021 will be held Sept. 22-25 at the Pennsylvania Convention Center in Philadephia, PA. For more information, visit www.expoeast.com.


