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Industry Responds to Consumer Reports’ Protein Powder Testing Article

by Eric Munson | October 20, 2025

On Oct. 14, Consumer Reports (CR) published an article stating that testing of 23 protein powders and ready-to-drink shakes revealed high levels of toxic heavy metals and that two-thirds of the products contained more lead in a single serving than what its experts say is safe to consume in a day—some by more than 10 ...

Leadership Forum: Navigating Uncertainty

by Mike Straus | July 1, 2025

Here’s what industry leaders are saying about the major issues affecting the natural products industry today. The panel: Alina Hornfeldt, Co-owner, Mastel’s, St. Paul, MN, www.mastels.com Debra Short, Executive Director, SENPA, New Port Richey, FL, https://senpa.org Holly Prugar, Supplement Manager, The Mustard Seed, Watertown, NY, www.themustardseedonline.com Jim Emme, Chief Executive Officer, NOW Health Group, Bloomingdale, ...

HHS, FDA Phasing Out Petroleum-based Synthetic Food Dyes, Industry Responds

by Eric Munson | April 28, 2025

On April 22, the U.S. Food and Drug Administration (FDA) and Department of Health and Human Services (HHS) announced a plan to phase out all petroleum-based synthetic dyes from the nation’s food supply as part of the Make America Healthy Again (MAHA) movement. FDA is taking numerous actions including establishing a national standard and timeline ...

A Spark Everlasting: Celebrating an Industry Champion, Renee Southard

by Ryan Sensenbrenner | January 22, 2025

“To grow older doesn’t mean to grow old,” Renee Southard once told me with a knowing smile. That philosophy, rooted in her boundless energy and passion for life, guided everything she did—as a mother, a friend, a SENPA leader, and the owner of Organic Marketplace in Gastonia, NC. Renee was a force of nature, blending ...

Natural Products Industry Stays Resilient During California Wildfires

by Eric Munson | January 20, 2025

The wildfires burning in the Greater Los Angeles area in California have killed at least 27 people with more than 12,000 structures damaged or destroyed, and more than 60 square miles burned, according to CBS News. Much of the destruction was caused by the Palisades fire in Pacific Palisades and the Eaton fire in Altadena. ...

Industry Responds to RFK Jr.’s Nomination as HHS Director

by Eric Munson | November 18, 2024

On Nov. 14, President-elect Donald Trump nominated environmental attorney Robert F. Kennedy Jr. (RFK) as director of the Department of Health and Human Services (HHS). After ending his own presidential campaign, Kennedy endorsed Trump and has since launched “Make America Healthy Again,” a campaign that “prioritizes regenerative agriculture, protects natural resources and removes harmful toxins ...

In Memoriam: James Gormley, Former VR Editor/Writer and Natural Products Industry Consultant

by Eric Munson | August 19, 2024

On Aug. 14, 2024, former Vitamin Retailer (VR) editor and industry consultant James J. Gormley died at age 61 in Delray Beach, FL from natural causes. Gormley was an award-winning journalist, blogger, writer and editor specializing in medicine, health, nutrition and dietary supplements. He was a frequent contributor for various natural product industry trade publications and ...

Industry Criticizes Dietary Supplement Listing Act of 2024

by Eric Munson | August 1, 2024

United States Senator Dick Durbin (D-IL) introduced the Dietary Supplement Listing Act of 2024, which requires dietary supplement manufacturers to list their products with the U.S. Food and Drug Administration (FDA). In 1994, Congress passed the Dietary Supplement Health and Education Act (DSHEA), which provided FDA authority to regulate dietary supplements. However, DSHEA does not ...

30 People Who Shaped the Natural Products Industry

by James Gormley | January 3, 2024

In commemoration of Vitamin Retailer magazine’s 30th anniversary, we assembled a list of 30 people who shaped, built and defended the natural products industry over the last 30 years. The year 2024 is also the 30th anniversary of the enactment of the Dietary Supplement Health and Education Act (DSHEA) of 1994. For every person we ...

30 Trailblazing Products

by Eric Munson | January 3, 2024

To commemorate Vitamin Retailer (VR) magazine’s 30th anniversary, the VR staff wanted to highlight 30 of some of the most outstanding products in the natural products industry. All of the featured items have made their mark to become some of the top-selling and most popular vitamin and supplement products. Barlean’s Swirls Formerly called Barlean’s Omega-3 ...

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